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Video onesheeter-jun2015

  1. 1. A DV E R T I S I N G video.twitter.com/about June 2015 V I D E O O N T W I T T E R Twitter Inc. internal confidential information. Please only disclose with the intended audience and parties. For further information please consult video.twitter.com/about Reach a highly engaged mobile audience. 90% of Twitter’s video views occur on a mobile device. Reach this engaged, discovery oriented audience at scale with video on Twitter. 100% viewability. No exceptions. Demand a new standard in viewability. Video views on Twitter are now defined as 3 seconds of play in 100% view, or if a user clicks to expand and un-mute. Layer on Twitter’s best-in-class targeting capabilities to instantly distribute videos to key audiences. Target based on dozen of dimensions including keywords, interests, and even TV conversations. Exclusive targeting at your fingertips. video consumption growth on Twitter from Q4’14 to Q1’15 increase in engagement with native videos on Twitter vs 3rd party embedded videos all videos on Twitter are 100% viewable +400% +170% +100% V I D E O O N T W I T T E R D R I V E S D I S COV E RY & E N G AG E M E N T Video on Twitter now offers more impact and effectiveness at scale. With Twitter’s new media-forward consumption experience, videos on Twitter are more exciting for consumers and more effective for brands Source: Twitter Internal Data, April 2015

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