Jimese Harkley is a 35-year-old Philanthropy and Community Relations Manager of America's First Federal Credit Union ($1.3B) in Birmingham, Alabama, United States. This is her Finalist presentation that she gave in Scottsdale, Arizona as part of the 2015 CUES Next Top Credit Union Exec competition.

1. Jimese
Harkley
Philanthropy and Community
Relations Manager
America's First Federal Credit Union ($1.3B)
Birmingham, Alabama, United States

2. Jimese Harkley
NEXT TOP CREDIT UNION EXECUTIVE

3. CEO Budgetary Concerns
Non- Interest Income
Data Breaches/Plastic Card Fraud
New Technology
Interest Rates

4. Strategic Philanthropy

5. 57% Increase

6. Benefits of Strategic Philanthropy
Competitive Advantage
Employee Recruitment and Retention
Builds Opportunity for Innovation
Mutually Beneficial Relationships with the Community
Build your Brand

7. “The credit Union movement… it is a great
movement, worthy of great deeds, deserving of
great loyalty.” – Edward Filene

9. Q&A with
Jimese