Social Media 2015
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In this presentation we cover the basics of what Social and Digital Marketing are, the benefits of Facebook as well as why using LinkedIn is important for personal and business.
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Social Media 2015
- 1. SOCIAL MEDIA 2015 John Marx (john@jm2.biz) JM2 Webdesigners January 20, 2015
- 2. Who is JM2 Webdesigners? • We create business websites • We create web-based business applications • We assist in Digital Marketing – Social Media Strategies – Search Engine Optimization (SEO) – Email Marketing • We build eCommerce websites • We help growing businesses streamline their processes • We are not your regular technology company
- 3. Learning Objectives • What is Social Media • What is digital Marketing • Why social media? • Facebook • LinkedIn (Why, Personal, Business & Additional) • Search Engine Optimization (SEO) • Choosing YOUR strategy • Developing a plan • Sticking to your plan • Handling Negativity • Social Media Mistakes • Tools & Techniques • Conclusion • Open Forum
- 4. WHAT IS SOCIAL MEDIA? Social media are tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social Media isn't a fad, it's a fundamental shift in the way we communicate.
- 5. WHAT IS DIGITAL MARKETING? Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with your customers. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.
- 6. WHY SOCIAL MEDIA? • Builds brand awareness • Communicate with current and future customers • Set yourself as an industry leader • Build trust • And… Keep track of your competitors
- 7. WHY FACEBOOK? • Largest social media site • Facebook tops Google for weekly traffic in the US • Global and Local focus • Engage with the largest potential customer base • Influence your prospects • Search Engine Optimization (SEO) • Targeted Ads
- 8. WHY LINKEDIN? • Like Facebook but solely for business • Global professional network • Gain/share expertise • Connect with old colleagues • Connect with decision makers • Research clients before meeting them • Network with peers in your industry • Targeted Ads at businesses ($)
- 9. LINKEDIN (PERSONAL) • Completely fill out your profile – Be real – Be complete – Be your brand – Be searchable – Be recommended • Share your uniqueness • ASK for recommendations • Grow your network
- 10. LINKEDIN (BUSINESS) • Completely fill out your profile • Post status updates for your followers • Company logo shows on your employee’s page • Link from employee profile to company page • Targeted messaging and ad options • Analytics • Recruit talent • Build brand awareness
- 11. LINKEDIN (ADDITIONAL) • LinkedIn Groups • Build a high quality network • Deepen your relationships • Decision makers • Reach and connect before & after your meetings • Scope out the competition • Connect with the media
- 13. CHOOSING YOUR STRATEGY • Not recommended – Shotgun – Acting before developing a strategy • Define your objectives (Engagements, Fans, Social Media networks, hashtags, etc.) • Define your post strategy • Define your customers
- 14. DEVELOPING A PLAN • Make a commitment • Define Objectives (exposure, sales, brand awareness, customer service, etc.) • Delegate • Research where to market your brand • Content calendar • Types of content to post • Scheduling time • Consistent and flexible
- 15. STICKING TO YOUR PLAN • Engage with your customers • Listen to your customers (Accept change) • Measure and compare against your objectives • Delegate • Don’t wait!
- 16. HANDLING NEGATIVITY • Respond appropriately • Be brief • Consider comments as free research • Remember that everyone’s is reading your responses • Hire someone to do your responding • Take it offline • And then… …what if the customer is wrong?
- 17. SOCIAL MEDIA MISTAKES • Not doing anything • Not starting with a plan • Not having a website or having an outdated website • Fail to commit adequate resources • Not picking the right social media sites • Use “Push” marketing • NEVER asking for business • Analytics – Do not measure, track and adjust • Not listening • Quitting
- 18. TOOLS & TECHNIQUES • Hootsuite (Free for up to 3 social sites) http://www.hootsuite.com/ • Hashtag Tracking (30-days free; great for figuring where to start) https://www.hashtracking.com/ • Markup Validation Service (Checks for common mistakes) http://validator.w3.org/ • Mobile-Friendly Test (Test if you are mobile friendly) https://www.google.com/webmasters/tools/mobile-friendly/ • PageSpeed Insights (Test your website page speed) https://developers.google.com/speed/pagespeed/insights/
- 19. CONCLUSION • Why we didn’t cover Twitter, Pinterest, YouTube, etc. • Embrace digital marketing but not at the expense of your customers • Lack of planning is the first step to failure • Make and stick to a plan • Use tools to help you out • YOU are your brand
- 20. THANK YOU OPEN FORUM JOHN MARX JOHN@JM2.BIZ WWW.JM2.BIZ
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- Social Media 2015