Media

1. Music Videos
LO: To understand and analyse the
main concepts/theories used in
music videos

2. • http://www.bing.com/videos/search?q=the+ja
zz+singer&view=detail&mid=DAF71282F9B3B
8F7D585DAF71282F9B3B8F7D585&first=0
• The Jazz Singer

3. 70s

4. 80s

5. 90s

6. 00s

7. • Andrew goodwin handout – what makes up a
music video/distinguishes it as a form
• Laura mulvey – Feminist perspective – women
there purely for object purposes – voyeurism
(we’ll do this next lesson)

8. Forms and conventions
1) Performance
http://www.youtube.com/watch?v=4m1EFMoR
FvY
A performance video focuses on showing footage of
the artist or band.
- Pitfalls?
- Costs?
- Interest?

9. 2) Narrative
http://www.youtube.com/watch?v=XduKcHA80
MU
Video has a narrative (story attached to it) that
relates to the lyrics of the song.

10. 3) Concept –
http://www.youtube.com/watch?v=mqhPxDa-
7DU
Single concept that is usually obscure or surreal
for the audience – usually including special
effects

11. • Does the music and the video go together?

12. • Alfie – Pink Floyd – Another brick in the wall
• Toby – Michael Jackson - Thriller
• Daniella – Red hot chilli peppers - Californication
• Syd - Madonna - Vogue
• Claudia – The Human League – Don’t you want
me baby
• Faye – Buggles - Video killed the radio star
• Ellie – Backstreet Boys – Backstreet’s Back
• Karina – Queen – I want to break free
• Paige – No Doubt – Don’t Speak

13. • You will prepare an analysis of your above given video.
• You will need to use Goodwin’s theory to assist in your
analysis, giving clear examples of how the video fits
into the video ‘types’.
• You will need to directly compare it to a modern video
of your choice.
• This will need to be presented in the most interesting
way possible (prezi, voicethread etc) as it counts
towards your research on your blogs.
• You will also present your findings to the rest of the
class (by this, I don’t want you to read off the screen, I
want you to be standing up, formally presenting it)

14. LO: To consider theory and its place in
Music Videos.
To discuss the impact of theory on the
audience

15. Music Videos
LO: To analyse and make comparisons
between texts.
To consider theory and its place in
Music Videos.

16. • http://www.youtube.com/watch?v=YZ1JiPyXw
2w

17. • http://www.youtube.com/watch?v=7ABNEjPx
WEg

18. http://www.bing.com/videos/search?q=jlo+on+t
he+floor&docid=4592420170694860&mid=8F
FA46954C6B088C43678FFA46954C6B088C436
7&view=detail&FORM=VIRE1

19. Laura Mulvey
1) In what videos can we see the ‘Male Gaze’
theory? Give examples with an explanation.
2) Do you believe that women “experience the
text’s narrative secondarily”? Why?
3) Does this help with the continuation of sexism?
Does this suggest that the music industry is
corrupt and fuelled by sexism?
4) Do you think women play on this stereotype?
Why?

20. • Do you agree with Mulvey’s ‘Male Gaze
Theory’? Why/why not? Use examples to
support.

21. • Feedback from research so far:
- Music video comparisons
- Star analysis

22. LO: To understand the importance of
websites and digi-packs in promoting
music

23. Digi-packs

24. CD covers – image analysis

25. Websites