With the emergence of Web 2.0 technologies, libraries are creatively using various social software to engage clients or more easily capture clients attention; for example using a Weblog (blog) to promote new resources, services and events of a library. Whilst there is flexibility in some free blogging software, blog creators generally are limited in layout and design, and have to look at either add-ons or non-online methods of site monitoring, evaluation and promotion.

1. How healthy is your blog? by Nicky Hayward-Wright 8 November 2007 “ Focus on the User Environment: Techniques and Technologies” NSW Health Libraries Forum

2. Background

5. Focused Message or Aim

6. strong colours white space meaningful images small chunks meaningful labels Tailored and Targeted Information

7. Navigation

8. purposeful advertising Widgets avoid widget noise accessible comment features (1) easy subscription (2)