Each year nearly 1.3 million people die as a result of a road traffic collision— more than 3000 deaths each day—and more than half of these people are not travelling in a car. Ninety percent of road traffic deaths occur in low- and middle-income countries, which claim less than half the world\'s registered vehicle fleet. Road traffic injuries are among the three leading causes of death for people between 5 and 44 years of age. Unless immediate and effective action is taken, road traffic injuries are predicted to become the fifth leading cause of death in the world, resulting in an estimated 2.4 million deaths each year.