Weitere ähnliche Inhalte Ähnlich wie Social media class 4 v2 (20) Social media class 4 v22. Agenda
• Tips and Tricks
• Exercise
• Engagement
• Planning
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3. Classes
Class 1: Intro to Social Media Marketing
Class 2: Social Media – The Big Three
Class 3: Best of the Rest
Class 4: Tips, Tricks and Tools
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4. Social Media Framework
Content Connections Campaigns How do
we make it real?
Presence What are
the right channels?
What are
Goals the program goals?
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6. 1. Engage with customers, prospects
and partners to improve marketing
and retention
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7. 2. Join conversation and become
thought leaders to build awareness
and change perceptions
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8. 3. Support specific awareness and
demand generation goals
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9. 4. Improve marketing productivity by
amplifying our messaging
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10. 5. Provide supporting to customers
where they expect us in social media
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11. Tools of the trade
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12. Forrester Groundwell model
Social media is about:
• Listening
• Talking
• Energizing
• Supporting
• Embracing
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13. Listening
• Look before you leap
• Know what people are
saying
• Follow the conversation
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14. Talking
• Leave comments
• Create content
• Share our stories
• Amplify our message
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15. Energizing
• Rating and reviews
• Create a community
• Engage that community
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16. Supporting
• Users supporting users
• Novell supporting users
• Listen and respond
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17. Embracing
• Getting closer to customers
• Involving in development process
• Fast iteration with better information
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19. Social media in...
• 30 minutes a day: • 60 minutes a day
– Put an appointment on calendar – Appointment in afternoon too
– Check out feed reader – Create a piece of original
> Comment, share or bookmark content
– Look at primary channel
> Question, comment and respond
– Share
> New content and updates
– Connect
> Engage at least one new
person/site/blog
•
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21. • Identify three potential social media projects
• Articulate goals for each
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22. In groups of 4 discuss:
• Break up by solution or functional area
• Discuss what is our social media project?
• What do we hope to achieve?
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24. Step one:
Set goals
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25. Goal setting questions
• Why do you need social media?
• How does this fit into strategy?
• How are others using social media?
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26. What would success look like?
• Activity?
• Engagement?
• Results?
• Examples:
– What one number are you looking to move?
– What five people who need to know about you?
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27. Step Two:
Identify Channels
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28. Focus on tier one sites to start
Tier one sites Tier two sites
Novell forums
Cool Solutions
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29. Step Three:
Assess Content
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30. Content questions
• What do you already have?
• What can be repurposed?
• Who can create content? How frequent?
• What are your competitors creating?
• What kind of time/budget?
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31. Types of Content
• Blog posts
• Podcasts
• Status updates
• Presentations
• Whitepapers
• Short documents
• Webcasts/radio
• Videos
• Flash explainers
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32. Step Four:
Make Connections
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33. Engagement questions
• Who are the key influencers?
• What are people talking about?
• What is your friending/following strategy?
• Are there commenting opportunities?
• How do we get more connected?
User Community - Thousands
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34. Step Five:
Create Campaigns
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35. Campaign questions
• What campaigns are people running?
• How successful are they?
• What makes them successful?
• What ideas do you have?
• How will we know if they are successful?
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37. Timeline Tasks
• Creating strategy and goals
• Identify budget/resources
• Content strategy
• Channels decision
• Presence established
• Making connections
• Create content
• Launching campaigns
• Reviewing program
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