"How to Rock the Social Interwebz" featuring Karen Schulman Dupuis (Manager, Business Development, ICT Venture Services Group). Using social media to build your brand, your business, your life -- can be chaotic and overwhelming! Understanding the latest trends in social media and knowing what works for you and your business can be a difficult task. Every year social media substantially increases its presence within businesses, organizations, and thought leaders. So why is it important to stay up-to-date, and understand the latest online social media trends, tools, and applications? For many start-ups this is what you need to be thinking about to grow your brand awareness and build your markets!

1. Social Media for Startups
how to rock the social interwebz
with @karensd
http://webtreats.mysitemyway.com/

2. oops
it’s not about the numbers

3. see, I wasn’t lying
nothing on twitter dies…

4. wait, what did you just say?
well, the numbers aren’t all bad…

5. ~@karensd
“It’s not about the numbers.”

6. FOMO

7. https://www.flickr.com/photos/ryanrasmussen
1.

8. Social media includes web-based and mobile technologies used to
turn communication into interactive dialogue between
organizations, communities, and individuals.
!
!
In other words, you don’t do social media…
you arethe social in social media.

9. ~ Anne Morrow Lindbergh, Gift from the Sea
“Good communication is as stimulating as
black coffee and just as hard to sleep after.”

10. 2.

11. a picture paints a thousand words
• big data visualizers
• infographics
• memes

14. ~Walt Disney
“Of all of our inventions for mass
communication, pictures still
speak the most universally
understood language.”

15. 3.

18. ~Dr. James McQuivey (Forrester Research)
“1.8 Million Words”
(the value of one minute of video)

19. 4.
https://www.flickr.com/photos/mkhmarketing

22. content. blogs.
feed.ly

23. ~Seth Godin
“Habits like blogging often and regularly,
writing down the way you think, being
clear about what you think are effective
tactics, ignoring the burbling crowd and
not eating bacon. All of these are useful
habits.”

24. 5.

26. ~Adam Carolla
“The podcast is as old as two
people talking on street corners”

27. 6.

28. ~@karensd
“…to what end?”

29. ~Gary Vaynerchuk
“When I hear people debate the ROI of
social media? It makes me remember why
so many business fail. Most businesses are
not playing the marathon. They're playing
the sprint. They're not worried about
lifetime value and retention. They're
worried about short-term goals.”

31. do your homework
you didn’t think you were going to get off easy, did you?

33. get strategic
yah, more homework

34. it’s all about you and your business, baby
and the other 299,999,999 users

35. Twitter
find your community, and there’s a community for everyone

36. Facebook
your living room, not your office

37. Google+
ignore this platform at your own peril

39. tools
the homework never ends

40. one tool to rule them all (and it’s a Canadian startup!)

41. Tweetdeck
native Twitter app

42. caveats

44. Say no to coffee….

45. …instead get crystal clear.

46. take the time to learn. then start.
good luck!

47. Resources
• http://mashable.com/guidebook/twitter/
• http://mashable.com/guidebook/facebook/
• http://www.slideshare.net/danodigital/develop-your-digital-roadmap-tech-leadership-
conference-2011
• Curator’s Code: http://curatorscode.org/
• Beth Kanter’s blog: http://www.bethkanter.org/
• Feed.ly, RSS Reader: http://feedly.com/
• http://www.marsdd.com/mars-library/the-data-visualizers/