Patanjali Ayurved Ltd. is an Indian consumer goods company founded in 2006 that produces food, personal care, and Ayurvedic medicine products. Its vision is to become a top Ayurvedic company and introduce traditional Indian Ayurveda and yoga to the world. It chooses natural ingredients and aims to provide high quality, effective products at affordable prices. In 2016-17, Patanjali achieved a revenue of over 10,000 crore rupees and has become one of the largest fast-moving consumer goods companies in India in only 10 years.

1. PATANJALI AYURVED LTD.
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2. Contents
 Introduction To Patanjali Ayurveda Ltd.
 Vision and Mission
 Why To Choose Patanjali Products?
 SWOT Analysis
 Achievements
 Future Plans and Goals

3. Introduction To Patanjali Ayurved Ltd.
Type Private
Industry Consumer goods
Founded 2006
Founder Ramdev
Acharya Balkrishna
Headquarters Haridwar, Uttarakhand, India
Area served South Asia and Middle East
Products Foods, beverages, cleaning
agents, personal care products,
Ayurvedic medicine
Revenue ₹10,561 crore(US$1.6 billion) (2016-17
Number of employees 200,000

4. Vision and Mission
Vision
 1. To be a top Ayurveda
company among all MNC’s
 2. To Re-introduce the indian
ayurveda
 3. To crack the world’s
attraction to our India
 4. To work for the welfare of
Humanity
 5. To reinvent our traditional
knowlege of Yoga and Ayurveda
Mission
 1.To reach the great heights
 2. To restart the swadeshi
movement
 3. To produce good quality
products at cheaper rates
 4. To introduce indian ayurveda
to this modern world
 5. To crack the maximum
market share.

5. Why to choose Patanjali Products?
 1. Natural In Nature
 2. Good Quality cum Maximum Quantity
 3. No Negative Effects
 4. Better cum Positive Results
 5. Cheaper Prices as Compared To Other Ayurvedic or Non Ayurvedic Products

6. SWOT -ANALYSIS
 S-Strength
 1. Brand Name
 2. Strong TQM
 3. Excellent Marketing Strategy
 4. Innovative Personality
 5. Cheap price cum Charming
Products
 W-Weakness
 1. No standard advertising
 2. Lower Concentration on Other
top countries
 3. Lower Marketing strategies

7. Cont...
 O-Opportunities
 1. Possibility of Becoming World’s
Top MNC
 2. Expansion
 3. Maximum Marketing Share
 T-Threats
 1. Govt. Regulations
 2. Maximum Taxes
 3. Lack Of Support From Foreign
Govts.

8. Achievements
 the company’s overall turnover in the financial year 2016-17 stood at Rs10, 561 crore.
 the total profit earned, Ramdev informed that Patanjali Ayurved alone accounted for Rs
9,346 crore and Divya Pharmacy Rs 870 crore.
 Meanwhile, Patanjali Gramodyog (the cereal and health drinks division) clocked Rs 345
crore in sales in 2016-17.
 The main factor is that while Patanjali sells products like soaps, toothpaste, hair oil,
amla juice, atta, biscuits and noodles, Divya Pharmacy makes and sells Ayurvedic
medicines.
 Giant FMCG in Only 10 Years.
 Accomplished “Make In India Concept”
 Highest Turnover Cum Profit (2016-17 financial year 20000-25000 crores)
 Biggest Swadeshi Movement
 Tough Competitor In The Market for Other MNCs and Indian Companies dicines.