Technology, Media & Gaming - Presentation by Peter Würtenberger, CEO of upday at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

1. 11
Peter Würtenberger
CEO
peter@upday.com

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. 2
Trends in digital publishing
Platforms2
Personalization3
Mobile1
Mobile advertising4

4. 3
Mobile publishing
28%
28%
20%
21%
28%
29%
24%
22%
31%
33%
35%
32%
44%
42%
37%
34%
USA UK FRANCE GERM ANY
2012
2013
2014
2015
Smartphone News Use 2012 – 2015
Sources: REUTERS INSTITUTE DIGITAL NEWS REPORT 2015
1
In the UK people prefer to access news through mobile
apps (46%) over the mobile browser (40%).
Two-thirds of smartphone users (66%) are now using the
devices for news every week.

5. 4
Platform publishing: Debundling
Snapchat Discover
(Jan/15)
Instant Articles
(May/15)
Apple News
(May/15)
Twitter Moments
(Oct/15)
2
Services are moving into aggregation:
Sources: JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016 NIC NEWMAN; Millward Brown Study 2015
85% of mobile news consumers prefer multiple sources

6. 5
Personalized publishing
332%
Is the growth of
Personalization of apps
between 2014 and 2015
(Top 1 y/o/y)
12 3
News and
magazines
135%
Personalization
332%
Utilities and
Productivity
125%
Mobile use growth y/o/y
3
Experimenting with personalized alerts based on
behavioral data as well as explicit preferences.
Google invested in automated content
personalization companies through its DNI funds.
Sources: Flurry Insights 2016 / BI Intelligence, JOURNALISM, MEDIA AND TECHNOLOGY PREDICTIONS 2016 NIC
NEWMAN, REUTERS INSTITUTE DIGITAL NEWS REPORT 2015, TechCrunch 2016

7. 6
Closing the gap: mobile advertising
Sources: PwC Global Entertainment and Media Outlook 2015-2019, KPCB Internet Trends 2016
4
Mobile advertising is still hugely under-indexed relative to time spent

8. 7
How did we react to these trends?
Smartphone market share in
Europe: 35% (50M sold p.a.)
Engineering excellence
World market leader in
consumer electronics
The leading digital publisher
in Europe
~ 100M. unique users within
Europe
Journalistic excellence

9. 8
What are we doing differently to
previous AS ventures?
Mobile only
Fixed distribution
Internationality
Multi-brand journalism

10. 9
What is upday?
upday is...

11. 10
What makes upday unique?
Publishers‘ Platform2
Easy to use3
Technology PLUS Journalism1

12. 11
How do users like upday?
More than 1 million Unique Users
More than 5 minutes of usage per user per day
High variety: more than 2000 publishers

13. 12
What do we hope to achieve?
10 million smartphones by the end of 2016
Plus more devices Plus more countries

14. 13
Thank you!

15. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
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NOAH Advisors is globally well connected
and has direct access to virtually all key
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Knowledge of and strong relationships
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Proactively finds and unlocks attractive
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Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
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Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
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Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
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Trovit and its Shareholders
Sale of controlling stake in
to
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Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
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Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
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