Ecommerce, Marketplaces & Classifieds: Company presentation by Alayna Palgon, The Cirqle at the NOAH Conference Berlin 2019, 13-14 June, STATION.

1. The Only Influencer Commerce
Platform.
TheCirqle
NOAH Presentation

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3. 30
SCOTCH & SODA
CITYOF NEWYORK
CITYOF EINDHOVEN
UNDERARMOUR
FORD MOTORS
VITAMIN WATER
WARNER BROS
SONYMUSIC
COACH
VICTORINOX
KLM ROYALDUTCHAIRLINES
MANCHESTER CITY
UBER EATS
MICHELOB ULTRA
HUAWEI
SAMSUNG
WOLFORD
ING BANK
UGGAUSTRALIA
CENTURY21
MADE.COM
WOLFORD
BARNES & NOBLE
QUIP
SHINOLA
CVS PHARMACY
EISENBERG
ONEPIECE
OLIVER SWEENEY
OTTERBOX
AVENUE32
TIMEX
AND MANYMORE
$3.8 M
RevenueLTM
NumberofEmployees
50.000
NumberofInfluencers
2019RevenueForecast
Clients
Alayna Palgon
Managing Director - USA
TheCirqle
Introduction 161%
GrowthYoY
2015
Foundingdate
MCDONALDS
CITIZEN M HOTELS P&G
SWARVORSKI SUBWAY
$5.2 M

4. 2015 2016 2017 2018
$0
$5
$10
$15
$20
$7.5
$1.3
$1.9
$9.2
$2.0
$2.7
$10.7
$2.7
$3.9
$11.9
$3.4
$5.7
Native-Style Display Sponsorship Social
1. Sponsorship & Social est. $11.2bln - 2016
2. Sponsorship & Social est. $15.3bln - 2018
Source: BI intelligence estimates, Interactive advertising bureau
1.
2.
billions
18 %
5 %
9 %
14 %
15 %
17 %
22 %
Influencer marketing
Organic Search
Email
Paid Search
Display Advertising
Affiliate marketing
Others
source: StatistaCharts - Augure, Tomoson source: Google Trends, Last 5 Years, USA
0
25
50
75
100
Q4 2011 Q4 2013 Q4 2015 Q4 2017
Q4 2018
Influencer marketing
Social Media Advertising
Online Advertising
68% CAGR
8% CAGR
-13% CAGR
%
3
TheCirqle
The Market
1.NativeAdvertisingisontheRise
2.InfluencerMarketingisthefastestgrowing
channel
3.InfluencerMarketingtosurpassOnline
Advertisingby2020
170%
Growthintheindustry2016-2018
$10BMarketsizeby2021
740+
InfluencerMarketingCompaniesto-date

5. ACTIVATE
AMPLIFY
Our established, global connections within the influencer ecosystem
coupled with our technology stack give us a strong competitive
advantage via efficiency without sacrificing quality.
Influencer marketing is no longer a fully organic space. We
seamlessly integrate and leverage the power of paid media
amplification to effectively impact your business.
ATTRIBUTE
We know influencers are most likely to convert consumer mindsets
and wallets. We give you the technology to convert consumers to
purchase at the highest moments of intent and measure sales impact
along the way.
4
TheCirqle
Our 3-tiered
Business Model

6. ACTIVATE
AMPLIFY
Our established, global connections within the influencer ecosystem
coupled with our technology stack give us a strong competitive
advantage via efficiency without sacrificing quality.
Influencer marketing is no longer a fully organic space. We
seamlessly integrate and leverage the power of paid media
amplification to effectively impact your business.
ATTRIBUTE
We know influencers are most likely to convert consumer mindsets
and wallets. We give you the technology to convert consumers to
purchase at the highest moments of intent and measure sales impact
along the way.
5
TheCirqle
Our 3-tiered
Business Model
Awareness
Consideration
Intent
Purchase

7. Sales through Mobile
Wallet, with influencers.
One of the biggest challenges with influencer campaigns is that there’s no real way to
attribute an activation to sales. Not anymore, with our mobile wallet technology,
influencers distribute these cards to their followers who can add them to their digital
wallet on their phone. From there, we can track whether users have redeemed the code
in-store. What’s even more powerful, is that we can trigger push notifications based on
time and location.
ATTRIBUTIONAND CONVERSION
TheCirqle

8. TheCirqle
Turn Influencer
Content
into Commerce

9. TheCirqle
Discount
Integrated

10. TheCirqle
Customized
Mobile Wallet
Card

11. TheCirqle
Direct
Communication
With Consumer

13. RETARGETING
1:1 Communication channel

14. RETARGETING
1:1 Communication channel
ATTRIBUTION
Track in-store conversion

15. RETARGETING
1:1 Communication channel
ATTRIBUTION
Track in-store conversion
WALLET
User adds card to wallet

16. RETARGETING
1:1 Communication channel
ATTRIBUTION
Track in-store conversion
WALLET
User adds card to wallet
DISTRIBUTION
User views card option

17. RETARGETINGATTRIBUTIONWALLETDISTRIBUTIONCREATION
Audience views content 1:1 Communication channelUser adds card to walletUser views card option Track in-store conversion
TheCirqle
From Influencer to Commerce

18. 2018
Operational
KPIs
TheCirqle

19. 18
(GROSS) REVENUE PIPELINE: €10 MILLION
2019 REVENUE PROJECTION - TIMELINE
Q1 2019 Q2 2019 Q3 2019 Q4 2019
€1.00.000 €1.200.000 €1.600.000
Q1 2020
€650.000 €1.200.000
TheCirqle
Future Growth
FUNDING TO DATE: €2 MILLION

20. 141 OVERTOOM
3RD FLOOR
AMSTERDAM
THE NETHERLANDS
SPRING PLACE
6 STJOHNS LANE
NEWYORK
UNITED STATES
19
ContactDetails
The Cirqle
NewYork Amsterdam
Alayna Palgon
Managing Director - USA
alayna@thecirqle.com