Start-up Stage - E-Commerce - Presentation by Enrico Pandian, CEO of Supermercato24 at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.

1. Same-Day Grocery Delivery
www.supermercato24.it

4. 2B $

5. WHO WE ARE
Enrico Pandian
CEO
-
Digital entrepreneur since 1999, Founder
of calcio.com (1999), matura.it (2001),
prezzipazzi.com (2010).
Manuel Colella
Logistics
-
Natural born problem solver with a great talent
in dealing with people.
Gianluca Parisi
Commercial Manager
-
10+ years experience in commercial and
consumer retail marketplaces.
Marco Risi
CTO
-
Extensive start-up experience, full-stack
developer and geek enthusiast.

6. +12
DESIGN & COMMUNICATION
COMMERCIAL
DEVELOPMENT LOGISTICS
CUSTOMER CARE ADMINISTRATION
Enrico Pandian
CEO
-
Digital entrepreneur since 1999, Founder
of calcio.com (1999), matura.it (2001),
prezzipazzi.com (2010).
Manuel Colella
Logistics
-
Natural born problem solver with a great talent
in dealing with people.
Gianluca Parisi
Commercial Manager
-
10+ years experience in commercial and
consumer retail marketplaces.
Marco Risi
CTO
-
Extensive start-up experience, full-stack
developer and geek enthusiast.
WHO WE ARE

7. HOW IT WORKS
Order your
groceries online
1. Choose your favourite store
2. Pick the products
3. Schedule the delivery
4. Order

8. A courier will
shop for you
Order your
groceries online
HOW IT WORKS

9. Get everything
at home
Order your
groceries online
A courier will
shop for you
HOW IT WORKS

10. 715BMARKET
IT + FR + UK + DE

11. Professionals
TARGET MARKET

12. Professionals
Young mothers
TARGET MARKET

13. Professionals
Young mothers
Elderly and Disabled
TARGET MARKET

14. Professionals
Young mothers
Elderly and Disabled
Mainstream
TARGET MARKET

15. COMPETITORS
Online shopping
Delivery in 1 hour
Choice of supermarket
No stockhouse
14+ cities covered

16. 1.80014+ 26.500
FIRST 13 MONTHS
OrdersCities Couriers
1,4M € 44%
Orders by returning
customers
Groceries
delivered

17. Sep ‘14 Oct ‘15
4.073
orders
1.000
2.000
3.000
4.000
GROWTH
+42%
Orders monthly
growth

18. BUSINESS MODEL
B2C
5-15%
surcharge on groceries
€ 3.50
minimum delivery charge

19. 20-30%
on units sold
custom fee
listing + analytics
BUSINESS MODEL
B2BB2C
5-15%
surcharge on groceries
€ 3.50
minimum delivery charge

20. JAN 2016
Delivery network optimization
(+300% efficiency)
APR 2016
Products cheaper online than
in supermarket
COMING NEXT

21. JAN 2016
Delivery network optimization
(+300% efficiency)
APR 2016
Products cheaper online than
in supermarket
looking for
€ 3M
raised
€ 1M
FUNDING
COMING NEXT

22. www.supermercato24.itenrico@supermercato24.it
Thank you!

23. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®