B2B - Presentation by Or Offer, CEO of SimilarWeb at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

1. Market Intelligence Company
We are the
of the Digital World

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. About SimilarWeb
$65M
Funding
2007
Founded
6
Offices
300+
Employees
Market Intelligence Company
of the Digital World
The

4. EVERY
WEBSITE
EVERY
MOBILE APP
RATING
ENGAGEMENT
APP STORE
CATEGORY
KEYWORDS
TRAFFIC METRICS
TRAFFIC SOURCES
AUDIENCE
INDUSTRY
CONTENT
IN 190+ COUNTRIES
Has All the Data
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓

5. We Help Companies Concur the World

6. Why is Market Intelligence Critical
for your Business Success?

7. The World is
Becoming Digital

8. The World is
Becoming Digital
Everything is
Measurable

9. The World is
Becoming Digital
Business is
Data-Driven
Everything is
Measurable

10. Your Own Data

11. Reality

12. Benchmark

13. Startup Perspective
Any.do -
Benchamarking
Investor Perspective
Evaluating
Snapchat
VS.

14. The To-Do List App that Gets Things Done

15. Position Any.Do as the Champion of their Vertical
ColorNote Google Keep Any.do Todoist Evernote

16. Benchmark
Against
the
Competition

17. Current Installs
Any.do Engagement is Far Ahead of its Competition
Any.do
Google Keep
Evernote
Todoist
ColorNote
U.S Android

18. Current Installs
Any.do Engagement is Far Ahead of its Competition
Daily Active
Users
Any.do
Google Keep
Evernote
Todoist
ColorNote
U.S Android

19. Current Installs
Any.do Engagement is Far Ahead of its Competition
Usage TimeActive App users
Daily Active
Users
Any.do
Google Keep
Evernote
Todoist
ColorNote
U.S Android

20. Any.do Users are Loyal
Any.do
Google Keep
Evernote
Todoist
ColorNote
U.S Android

21. % of Returning Users Post Installation
U.S Android

22. VS.

24. Snapchat is Dominating in Engagement
Current
Installs
Snapchat
Twitter
Twitter has
~25% More Users
than Snapchat
U.S Android

25. Usage
Time (Daily)
Snapchat is Dominating in Engagement
Daily Active
Users
Current
Installs
Active App
Users
Snapchat
Twitter
Twitter has
~25% More Users
than Snapchat
But Snapchat is
Much Stickier
U.S Android

26. Snapchat Users are More Loyal
~50% More Users

27. X 2

28. Thank You.
Or Offer
CEO
Follow us
@SimilarWeb
Read us
http://www.similarweb.com/blog
Like us
SimilarWeb
Join us
http://www.similarweb.com/corp/jobs

29. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®