Turkey has a young and fast-growing population, with 39 million people under 30 years old and a population growth rate of 1.4% in 2013. Sahibinden is Turkey's largest online marketplace, bringing buyers and sellers together since 2000. It has over 3.6 billion page views and 98 million visits per month, with 99.5% of its traffic from unpaid sources like Google searches and Facebook. The company has seen strong growth in mobile users, with over 1.5 million active Android app users and 1.1 million active iPhone app users in September 2014.

3. TURKEY

4. Key Indicators:
Young, Fast-Growing Population
TOTAL POPULATION (2013)
76.7 M
POPULATION (2030E)
88.4 M
POPULATION UNDER 30
(%50+)
39 M
POPULATION
GROWTH RATE
2013 1.4%
Source: Turkish
Ins+tute
of
Sta+s+cs
37 M
INTERNET
USERS

6. «by owner» in Turkish
sahibinden means...

7. SPARE PARTS
SERVICES
JOBS
INDUSTRIAL &
HEAVY
EQUIPMENT
PETS & ANIMALS
sahibinden.com is...
REAL ESTATE
Turkey’s largest online marketplace bringing
buyers and sellers together.
VEHICLE
SHOPPING

8. Founded in 2000
Headquarters in Istanbul, 5000 m2 “Sahiplex”
5 Regional Offices
370+ employees
14 Years of Success

9. Traffic

10. Top 5 sites in Turkey - SimilarWeb
Source: SimilarWeb

11. Key Metrics at a Glance
3.6 BILLION
PAGE VIEWS
30 MILLION
VISITORS
98 MILLION
VISITS
Turkey’s #1 classifieds and shopping platform with
4+ MILLION ACTIVE LISTINGS IN 50.000+ CATEGORIES
37
PAGES/VISIT
16:07 min/VISIT
Source: IAB
Gemius
Global-­‐Sept.
2014

12. 6
12
18
24
30
36
Mar-11
Sep-11
Mar-12
Sep-12
Mar-13
Sep-13
Mar-14
Sep-14
22
28
30
Unique Visitors
Source: IAB
Gemius
Global
million
21

13. 20
40
60
80
100
120
Mar-11
Sep-11
Mar-12
Sep-12
Mar-13
Sep-13
Mar-14
Sep-14
67
86
Visits
Source: IAB
Gemius
Global
million
57
98

14. 1
2
3
4
Mar-11
Sep-11
Mar-12
Sep-12
Mar-13
Sep-13
Mar-14
Sep-14
2
2.5
3
Page Views
Source: IAB
Gemius
Global
billion
3.6

15. Traffic Sources: 99.5% Unpaid...
*Google
Analy,cs
Sep.
2014
Direct
47%
Organic
42%
Adwords
0,5%
Facebook
4,5%
Email
1%
Others
5%
Direct
Traffic
Organic
Adwords
Facebook
Email
Others

16. Mobile

17. Sep-14
Jun-14
Sep-13
Jun-13
Mar-13
Dec-12
Sep-12
Jun-12
Mar-12
Android App Monthly Active Users (MAU)
1.500
400
thousand
1400
1200
1000
800
600
400
200

18. Sep-14
Jun-14
Sep-13
Jun-13
Mar-13
Dec-12
Sep-12
Jun-12
Mar-12
iPhone App MAU
1.100
540
thousand
1000
800
600
500
200

19. Sep-14
Jun-14
Sep-13
Jun-13
Mar-13
Dec-12
Sep-12
Jun-12
Mar-12
3.2
6.2
Mobile Site UV
million
6
5
4
3
2
1

20. Powerful Brand
Unique
Achivements

21. *Google Zeitgeist 2011
5th Most Searched Word in Google*

22. 2010
–
Vehicle,
Real
Estate,
Second
Hand
2011
–
Vehicle,
Real
Estate,
Second
Hand
2012
–
Vehicle,
Real
Estate,
Second
Hand
2013
–
Vehicle,
Real
Estate,
Second
Hand

24. 2011-­‐
Best
Classified
Site,
Best
Shopping
Site,
Best
Mobile
App.
2012-­‐
Best
Classified
Site,
Best
Int.
Venture,
Best
Mobile
App.
2013-­‐
Best
Classified
Site,
Best
Internet
Venture

25. Best New Product or Service of the Year
Consumer Services / Silver

26. Among the most innovative
companies!
Upcoming 500 list!

27. Thanks...