Startup Stage - Mobility & Navigation - Presentation by Annina Koskiola, Co-Founder & CEO of Proximi.io at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.

1. 1
The Internet of Places

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. 2
The Challenge:
Proprietary technologies

4. 3
Location-based
services
$78 billion
The market
By 2021:
By 2018:
Smart
building
services
$8 billion
By 2021:
Location-
based
marketing
$10 billion
Global Indoor Positioning and Navigation
Systems Market
From: Market Research Future, July 2017

5. 4
Bluetooth beacons
Wi-Fi
Geomagnetic
GPS
New technologies
Positioning
Geofencing
Action flows
Wayfinding
Maps
Analytics
Unified platform for all positioning
The first technology-agnostic platform that combines all mobile positioning
Cellular

6. 5
Integrate to your own app,
manage on the cloud

7. 6
Insights on your application users
Gain realtime analytics,
including heat maps, dwell
times and customer paths.
Accessible through the
portal or through the REST
API.

8. 7NEW: Wayfinding
• Add Points of Interest
• Search for the fastest route
• Unique: functions across floors and indoors to outdoors

9. 8
Use case examplesHow it is being used?
USA
Digital Screen
integration
France
Advertising
at subway
stations
Norway
Workplace safety
Qatar
Shopping
centre
Vietnam
Social media
application
South Africa
Grocery store
Customers around the globe

10. 9
Awards
Winner
startup competition hosted by
the British Embassy and
Nordea Bank
Winner
Travelers and Advertising
Next Interaction Award
TOP10
Most promising European
IoT startups 2016
First
startup to receive funding from
a cross-border Nordic angel
syndicate
Winner
Finnish Railway Service’s
Door-to-Door hackathon
2016
Most
Interesting APIs in 2016:
Mapping and Location
Winner
Construction company Fira’s
Urban Starters challenge
Amazing
“Great response, great work, great
team. I love it!
Proximi.io user feedback

11. 10
Key numbers
FOUNDED 2014
LAUNCHED 2016
REGISTERED
DEVELOPERS
3400
M2M USER
GROWTH RATE
~10,5 %
USER
SATISFACTION
94 %
Use case examplesHow it is being used?Key numbers
MRR
55% from
enterprise
MRR
45% from self-
service

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m