Mobility & Travel of the Future: Company presentation by Andy Grau, Patrick Kück of Porsche and Risto Vahtra, High Mobility at the NOAH Conference 2019 Berlin, 13 - 14 June - STATION

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4. Patrick Kück, Dr. Ing. h.c. F. Porsche AG
Andy Grau, Dr. Ing. h.c. F. Porsche AG
Risto Vahtra, High Mobility GmbH
Porsche
Open Innovation

5. MISSION
“In the beginning I
looked around and could not
quite find the car I dreamed of.
So I decided to build it myself.”
Ferry Porsche
AND THAT IS HOW WE SHAPE THE
FUTURE OF SPORTS CARS.

6. FOCUS:
CAR
FOCUS:
CLIENT
FOCUS:
COMPANY
4
CONNECTED
MOBILITY
DIGITAL
COMPANY
THE FUTURE
OF WORK
1
7
5
2
8
6
3
9
INTUITIVE
OPERATION
PRODUCTION 4.0
CAR ARCHITECTURE
OF THE
FUTURE
DIGITAL
CAR E-PERFORMANCE
FASCINATING
EXPERIENCES
INNOVATION FOCUS

8. Porsche NEXT OI 2019 – Timeline
26.02.2019 21.03.2019
Competition
launches
1st feedback point
30.04.2019
Submission deadline
11.04.2019
2nd feedback point
09.05.2019
Virtual
semi-finals
06.06.2019
Finals and award
ceremony in Stuttgart

9. Porsche NEXT OI 2019 – 3 Winning Ideas
1st 2nd 3rd
Ghost-feel it: Race Perception is an app that
enhances the driver experience and provides the
driver with more information about their driving
performance via haptic feedback directly into the
driver’s seat.
GHOST-feel it
The app from Way Ahead Technology tracks, maps
and visualizes real driving live and in 3D. It makes
sophisticated augmented reality features for Head-
Up-Displays and Virtual-Cockpits possible in order to
significantly enhance the driving experience.
Way Ahead
Technology The app is a trip planner and social marketplace of
trips for connected cars, generating itineraries along
predesigned routes and providing multi-booking
functionality for users of these two existing apps.
Road.Trave
l

10. Porsche NEXT OI 2019 – Further Figures
749Active users who
developed prototypes
155Projects
669Total number of
emulators created
>1/3Female participants
>50Countries participated
in the competition

11. Learn more at open-innovation-workspace.porsche.com
The Open Innovation Platform is still open for you!

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis