The document summarizes the mission and events of three conferences focused on empowering the European digital ecosystem and connecting capital with entrepreneurs. The conferences will take place in London, Berlin, and Tel Aviv in 2018-2019 and bring together executives, investors, and startups to enable funding relationships across segments driven by digital revolution.

1. Strictly confidential
SMART
ORAL CARE
SUBSCRIPTIONS

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. Strictly confidential

4. Strictly confidential
technology triggers behavioral change
kids hate tooth brushing - parents suffer - we turn brushing into fun
CAVITIES
23% of all 2 - 5 year old
56% of all 6 - 8 year old
US Families spend $465 / year on oral care
US “smart toys“ market $6bn → $18bn in 2023
EU27 spending on dental care
€ 79Bn (2017) → € 93Bn (2020)€

5. Strictly confidential
incentives for kids and parents to improve dental care
patented tech & hardware in combination with subscription model
Manual Playbrush
Electric Playbrush
Games & Brushing Coach
Premium Games
Statistics for parents
Dental Insurance
Toothpaste
Toothbrushes
Heads
STARTER KIT
SUBSCRIPTIONS
ADD-ONs
one time
monthly
every 3
months

6. Strictly confidential
we have doubled our revenue every year since launch…
2015 2016 2017 2018 2019 2020 2021
Revenue # of subscriptions
Kickstarter
Campaign
Unilever
Partnership
Focus
Subscriptions
Electric PB
Launch
Insurance
Launch
International
Expansion
strong revenue growth due to new products & partners

7. Strictly confidential
...goal of reaching 700k subscription customers by 2021
2017 2018 2019 2020 2021
Total Subsription Active Subscription
234%
CAGR
forecastactual datasubscription usage:
current active user ratio 64%
active subscription growth 28% m-o-m
LTV > 4x CAC
subscription split:
75% games
25% games + oral care
renewal rates (1st renewal):
91% for 1-month subscription
88% for 3-month subscription
focus on subscription services & improving attach-rate

8. Strictly confidential
Playbrush insurance to improve CLT & decrease claims
FUTURE OF DENTAL INSURANCE
commercial partnership to combine dental
insurance with our offerings
toothbrushing performance data will determine
insurance plans (premiums, cash or other rewards)
we leverage data to create unique offers for dental insurances

9. Strictly confidential
DON’T JUST BRUSH – PLAY & BRUSH
let’s conquer 1Bn bathrooms together
Paul
Varga
Co-Founder & CEO
Matthäus
Ittner
Co-Founder & COO
Tolulope
Ogunsina
Co-Founder & CTO
Stephanie
Urbanski
Head of Product
Rita
Cherradi
Head of eCommerce
Lucanus
Polagnoli
Board Member

10. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com