Startup Stage - Recruitment - Presentation by Hanno Renner, Co-Founder & CEO of Personio at the NOAH Conference Berlin 2017, Tempodrom on the 23rd of June 2017.

1. Personio - The HR Operating System
@NOAH 2017

2. GET YOUR TICKET TODAY!
www.noah-conference.com
6-7
Old Billingsgate, London Tempodrom, Berlin
JUN20182-3 NOV2017
SAVE THE DATE

3. PROBLEM AND SOLUTION
Personio allows HR managers to focus on value-adding topics by providing full access
to all employee and applicant data and to in detail customize all HR processes
02
Repetitive administrative tasks
keep HR managers from working
on value-adding topics
Personio facilitates all
administrative HR tasks and
processes
Distributed employee information
diminishes accessibility,
consistency and overview
Personio acts as the single
source of truth and flexibly
grants access to information
Individual requirements can so far
only be met by expensive and
cumbersome on-premise solutions
Personio is the only fully
customizable yet affordable
cloud-based HR solution
THREE CORE PROBLEMS SOLVED BY PERSONIO

4. PRODUCT
Personio serves as the HR operating system, covering all processes along
the employee life-cycle and providing detailed reporting
03
USPs
One-stop-HR solution
serving as system of
records
All features/ processes
fully customizable
Customer centricity and
proactive success
measures
Data security made in
Germany
RECRUIT MANAGE DEVELOP
APPLICANT
TRACKING
APPLICANT
SOURCING
FEEDBACKPERFORMANCE
DOCUMENT
MANAGEMENT
TIME
TRACKING
DIGITAL
PERSONNEL FILE
ABSENCE
MANAGEMENT
ON-/ OFF-
BOARDING
SALARY &
PAYROLL
REPORTING &
ANALYTICS

5. We are positioned in a little penetrated but fast growing market with a TAM in
Europe of 1.7M companies and a resulting potential of €5.5B
041
10-1,000 employees, 2
Based on ACV of €3,188, 3
Based on ACV of €3,162
Revenues in €M
MARKET
SaaS HRM MARKET SMEs - DACH SaaS HRM MARKET SMEs - EUROPE
496K COMPANIES1
€1.6B2
1.7M COMPANIES1
€5.5B3
Revenues in €M
CAGR:
15.0%
CAGR:
12.5%
Sources: European Commission, Eurostat, Transparency Market Research (figures for DACH extrapolated)
Saas HRM Market SMEs DACH
€0
€100
€200
€300
€400
2025202420232022202120202019201820172016
Saas HRM Market SMEs Europe
€0
€250
€500
€750
€1000
2025202420232022202120202019201820172016
MARKET POTENTIAL - DACH MARKET POTENTIAL - EUROPE

6. MRR
ARPA
ARPAYearly MRR Monthly MRR
Mar-17
Mar-16
May-16
Jul-16
Sep-16
Nov-16
Jan-17
Jan-16
€0
€20,000
€40,000
€60,000
€80,000
€100,000
€0
€50
€100
€150
€200
€250
€300
€350
€400
€450
In the last 1,5 years, Personio has grown from 15 to > 300 customers with monthly
recurring revenues of €150k in June 2017
MOMENTUM AND TRACTION
ØMOM
GROWTH:
18%
ØMOM
GROWTH:
23%
07
MRR TRACTION AND ARPA TOTAL # OF CUSTOMERS
#ofcustomers
Total customers (BOM) Net new customers
Mar-17
Mar-16
May-16
Jul-16
Sep-16
Nov-16
Jan-17
Jan-16
€0
€50
€100
€150
€200
€250

7. Personio is deeply integrated in the day-to-day routine of HR managers and
involves all other employees to boost efficiency of HR processes
CUSTOMER ENGAGEMENT
DAILY ACTIVE USERS TIME SPENT PER ACTIVE USERS
DAU: Daily active users; HR manager: User of customer with maximum usage KPIs 12
min
Daily time spent
per active HR manager
Daliy time spent
per active user
0
20
40
60
80
100
120
Mar-17Feb-17Jan-17Dec-16Nov-16Oct-16
87.3
92.0
91.3
107.2
96.8
97.4
20.4
21.1
18.9
19.4
17.9 17.5
Total users Share of DAU
(HR manager)
Share of DAU
(all users)
Users
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Mar-17Feb-17Jan-17Dec-16Nov-16Oct-16
79.0%
6.8% 6.8%
5.9%
7.9% 7.9% 8.2%
74.0%
70.4%
81.1%
85.6% 86.6% HR manager
All users

8. VISION AND STRATEGY
We are building the category leading cloud-based HR management and recruiting
solution for SMEs in Europe
17
WHAT
HOW
GOAL
CORE PURPOSE
Enabling better organizations
STRATEGIC VISION
Personio empowers modern companies to recruit, manage and develop their
people through software that increases HR process efficiency and data quality
BHAG1
Personio is the leading cloud-based HR Management and
Recruiting solution for SMEs in Europe by 2020
1
Big hairy audacious goal

9. SELECTED CUSTOMERS
17
We have reached our BHAG when the distribution of Personio in Europe is as
high as it is across NOAH attendees or the german technology scene
16 EXAMPLES OF OVER 300 CUSTOMERS

10. Thank you for your attention
PERSONIO@NOAH 2017

11. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016
October 2016December 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by