Mobile Monetization 2.0 - Workshop by Bo Ilsoe, Managing Partner of Nokia Growth Partners at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. Nokia Growth Partners
Mobile Monetization 2.0

2. 1998
Nokia has a long and
successful history of
promoting innovation
through venture
sponsorships dating
back to 1998.
2013
2005
Nokia Growth Partners
was founded in 2005 as
a growth stage venture
investor sponsored by
Nokia.
Today NGP’s team consists
of 12 active investors in the
US, China, India and Europe
with a portfolio of over 35
large, growth stage
companies in mobile.
Nokia has invested over $1.5B in different venture funds over the years and
recently renewed funding for NGP by $250M, making NGPs total fund $600M
SAN FRANSISCO
GENEVA
HELSINKI
NEW DELHI
BEIJING

3. One Fund - Global Reach
With $600M under management and a successful track record of
investment cases across the globe, we offer substantial acceleration
power for technology companies looking for growth stage funding.
As a lead investor, we typically invest between US$5M to 15M. We
also work closely with other value added investors offering
complementary skills and perspectives.
SAN FRANSISCO
GENEVA
HELSINKI
NEW DELHI
BEIJING

4. Every Business Must Be Mobile
NGP has been actively investing in mobile technologies for almost a
decade. Our team offers deep expertize in mobile technologies and
mobile businesses. Our investments are driven by:
FINANCIAL RETURN
SAN FRANSISCO
MOBILE ECOSYSTEM
GENEVA
HELSINKI
NEW DELHI
BEIJING

5. Monetization =
Advertising +
Payments

7. Mobile Monetization
Non Paying
Potential for advertising
sponsored payments
Price
sensitive
Operator billing
App Store
Paying
Card payments
Other (Paypal etc)
<10%
Users
Payment
methods
SAN FRANSISCO
GENEVA
HELSINKI
ALTERNATIVE
Advertising sponsored
payments opens new
opportunities for publishers
by addressing their largest
user base.
NEW DELHI
BEIJING

8. % of end user sale
Content
Provider
Publisher
(35-50%)
Content
Provider
Publisher
(40-70%)
Content
Provider
Publisher
(80-90%)
Payment
App
(10-15%)
Payment
App
(5-15%)
Carrier
(25-50%)
App Store
(25-40%)
Premium SMS APPStore Billing
Payment
App
(5-15%)
Credit
Card
(3-5%)
Who is
sharing the
cake
Bulk
SMS
(0.1%)
Credit Card
Transaction size ($)
?

9. US Digital Ad Spending and Mobile’s share (2011-2016)
Mobile to triple in value between 2011 and 2016 to $8Bn
Search will almost double in spending while digital display advertising spend is on pace to
triple in 2016 (in dollars) to $28B. Display growth to outpace search growth as print dollars
move online and targeting improves.
Source: IDC – Real Time Bidding in the US and Europe 2010 - 2015

10. We are here to help you…
Mobile Monetization Landscape 2013
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Source: www.inner-active.com

11. Innovation in Monetization is Global
REAL TIME
BIDDING
NEW AD UNIT
FORMATS
LOCATION
ONLINE TO
OFFLINE
ANALYTICS

12. BO ILSOE
Partner
UPAL BASU
Partner
PAUL ASEL
Partner
WALTER MASALIN
Principal
DAVID TANG
Partner
JOHN GARDNER ANNIE LIN
KEVIN LAU
Partner Senior Associate Associate
SAN FRANSISCO
GENEVA
LU GUO
Principal
YAO GE
Associate
VIVEK GOYAL ANUPAM RASTOGI
Principal
Analyst
HELSINKI
NEW DELHI
BEIJING

13. THANK YOU