Ecommerce - Presentation by Mirko Caspar, Managing Director of Mister Spex at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.

1. TODAY´S WAY TO BUY
EYEWEAR
NOAH Conference/ London 2016
Mirko Caspar

2. GET YOUR TICKET TODAY!
www.noah-conference.com
2-3
Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE

3. WHAT´S WRONG WITH THE EYEWEAR MARKET?

4. WHAT´S WRONG WITH THE EYEWEAR MARKET?
Over 2/3 of consumers do not have fun buying glasses!
They pay too much
in a process
they don‘t like!
They don’t know
…what fits them
…what suits them
…what they need

5. THE EYEWEAR MARKET IST BIG AND ATTRACTIVE AND
READY TO BE DISRUPTED
Market Potential
4
30bn
20%
3-4%
European Market/
in EURO
EBITDA/ Top 4
traditional industry
players
Online Share
Prescription Glasses

6. ONLINE SHIFT IN PRESCRIPTION GLASSES JUST
STARTED AND OFFERS HIGH GROWTH POTENTIAL
Market Environment
Online Market Penetration
Source: Estin & Co 2013, Essilor International, Euromonitor, Statista
5
Early Stage Intermediate Stage Mature Stage
Prescription
Glasses
c. 4%
Furnishings
&
Homewares
c. 10%
Apparel (e.g.
Premium
Sunglasses)
c. 20%
Consumer
Electronics,
Books,
20-30%

7. 6
Vision: Become Europe’s favorite way and
place to buy eyewear
MISSION
We disrupt the highly
attractive
eyewear market through an
online-driven multi-channel
approach
VALUE PROPOSITION
Better prices
Average saving 50%
The best pair for your
Largest assortment in stock
Easy and fast
Best buying experience
All the service you need
Multi-channel service
network

8. CONFIDENTIAL 7
Largest European Online Eyewear Retailer
>2 Mio.
Customers
>10
Countries
Largest assortment in
stock and best customer
service
Largest European
multi-channel
network
…EUROPE’S FAVORITE WAY AND PLACE TO BUY EYEWEAR
Market Environment

9. WE OFFER BEST OF TWO WORLDS: ONLINE & LOCAL SERVICE
Company profile
Benefit for Customers(Local) Customer
Services
Smart Ecommerce
Solutions
8
 Largest assortment on
stock
 Best value for money
 Easy and fast
 All the services you need
 Partner Opticians
 Central Customer Service
 …
 Filters,
Recommendations
 2d and 3D Try-On
 …
Best of both worlds
Optician

10. WE INVESTED IN INNOVATIVE ECOMMERCE SOLUTIONS
TO OFFER SMARTER SHOPPING FOR EYEWEAR
PATH to 500m EUR & Dominant Leadership Position
9
Better filters &
Recommendations
2D and 3D Try-On Hometrial

11. MULTICHANNEL APPROACH & (LOCAL) SERVICES
Path to 500m EUR & Dominant Leadership Position
10
Over 500
Partner Opticians

12. MULTICHANNEL APPROACH & (LOCAL) SERVICES
Path to 500m EUR & Dominant Leadership Position
11
1st Mister Spex Concept Store opened 26 February 2016 in Berlin
Own MSX Stores

13. INTERNATIONAL ROLL-OUT UNDER ONE BRAND
Path to 500m EUR & Dominant Leadership Position
12
One Brand
Roll-Out
Internationally
M&A -
Opportunistically
+ x?

14. TO SUM IT UP: WHAT’S UNIQUE ABOUT US?
Company profile
13
1. Unique Positioning
Brand and premium focus and up to
50% customer savings on prescription
glasses
2. Brand & Marketing
Europe’s strongest online brand fueled
by data driven online- and offline
marketing
3. Multi-Channel Approach – Best of
Both Worlds
Service as brick & mortar opticians
through 500 partner opticians
4. Superior Supplier Relations
Largest assortment on stock and
inventory light
5. Technology and Ops
State of the art technology, operations
and BI for best customer experience

15. Mister Spex
customer reviews
4.90/ 5.00
14
CUSTOMER REALLY LIKE IT!
Company profile

16. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors
as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion euros
24 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors, and
demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership