Company Pitch by Millimetric.io at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.

1. Jack Ojalvo
Co-Founder

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv

3. • Millimetric is an automated anomaly detection platform that
ØDetects outliers
ØUncovers its root causes
ØTurns your anomalies into actionable business insights
• We make digital marketing and data-driven teams
ØMore Efficient
ØMore Effective
ØResult Driven (insights+actions+tasks, not reporting)
2

4. 3
• Data driven teams spend each of their day meticulously looking at graphs like these:
• They filter, sort, segment, select dates and go through as many pages possible.
• Just to make sure that everything is OK. That there is no anomaly...
• If they want to go in deeper detail they go down the rabbit hole without any indication of where to
find the issue

5. «Everything Looks Good..
Next...»
CPM – Overall
CPM – Campaign Level
Creeping Anomaly went Unnoticed...
It is actually getting worse over time
-> Need Action
4

6. 5
DATA SOURCES
and many many more…
MACHINE LEARNING
Automated
Anomaly Detection
Actionable
Insights & Tasks
Empowered
Teams
RESULTS

7. 6
KEY KPI Dashboard
Single KPI Zoom-in
Anomaly Detail
Related Metrics
Root Cause
Automated Anomaly Detection Actionable Insights Data Team Empowered
• Effectively
automate tasks
• Increase employee
productivity
• Better web/app
performance
• Ultimately, deliver
a better customer
experience
• Thousands of Metrics
• Millions of
Combinations
• Real-Time Analysis
• Cost Effective
• Find what Matters
• Gives back the power
to the Data / Digital
Marketing Team
TASKS

8. Price Glitch
Software Bug
Browser Front End Issue
Ad Fraud Keyword CPM/CPC Hike Error Handling
Caching Issues
Unexpected Demand
Social Media Crisis
UI/UX change
Server Response Time
CDN Issues
And hundreds more ... 7

9. 8
Jun
2017
Started Project
We’ve started to create the
concept for the project
Established Company
We’ve established company
in London
Jan
2018
MVP
First MVP with our closed
beta customers
Jun
2018
Approached by Dozens
of VCs
100s of Happy Users
Actively Looking for New
Data Partners
and many more...
150x ROI
150x Return on Investment
on our first customers
Sept
2018

10. • Top Management teams all over the world are well aware of the problem and are actively
seeking out a solution
• As data and data sources grow exponentially, the problem only gets bigger
• Revenue leakage is inevitable with manual processes and «Even small leaks can sink
great ships»
• Shortage of skilled data analytics labor, and increasing labor costs call for an automated
solution
• JOIN US ...
Ø Stop Revenue Leakage
Ø Uncover Opportunities Hidden in Your Data
9
We’re Here to Help!

11. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis