Introduction to Jusp - Presentation by Stefano Calderano, CEO of Jusp at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. Stefano Calderano, CEO
London, Noah Conference, 13° November, 2013

2. Jusp is the first proprietary Chip&PIN mobile POS
which connects via audio jack to mobile devices

3. EMV market opportunity is huge
EMV MARKET OPPORTUNITY
Total worldwide card volume: 11 trillion $

4. JUSP timeline

5. Jusp has developed a proprietary solution, from
hardware to the payment gateway
POS
Database
(Audio)
Internet
JUSP Server
(Https/SSL3/Certificate VeriSign)
(Encrypted triple des/P2Pe))
TMS
(Terminal Management System)
Acquirer
Circuits

6. •
Only chip and PIN mobile POS using
audio jack which can be plugged into
smartphone / tablet
•
Lowest price point in the market
for comparable devices
•
Able to serve all kind
of merchants /enterprises
•
Dual business model: direct to merchants
and white label solution for Banks and
Acquirers

7. JUSP is lighter, cheaper,
and the only one using audio jack

8. Price sensitivity is very high above 49€
Psycological barrier
Merchant
propensity to buy (Index %)
85
84
75
65
COMPETITORS
79
70
74
68
55
58
45
38
35
21
25
13
31
15
13
5
29 €
39 €
49 €
59 €
69 €
Device cost (incl. VAT)
Non POS owner
Source:People Research, March 2013
POS owner
8
79 €
99€

9. JUSP can address the needs and challenges of a
variety of different end users
Micro-merchants
•
•
Plug into smartphone
Lower cost of use than
tradizional POS
SB merchants
•
•
•
New innovative pricing
Possible integration with
ERP
iPad/tablet stand
Large corporate / retailers
•
•
•
•
Personalisation of services
Mobile sales force
Integration with enterprise
applications
Multi-acquirer application

10. New “all inclusive” revolutionary pricing for larger
merchants

11. Two business model
PARTNERSHIP AGREEMENTS
DIRECT DISTRIBUTION
Merchant 1
Merchant N
Merchant 1
Merchant N
Merchant’s fee
Merchant’s fee
Partner
Service fee
Licensing fee/transaction fee
Acquirer
Countries
Timeline
Countries
Timeline
Italy
Q1 2014
Australia – NZ
Q1 2014
France
Q3 2014
Mexico
Q2 2014
Brasil
Q4 2014
Africa
Q3 2014
Turkey
Q1 2015
Mexico
Q2 2015
Germany / UK
USA
Q3 2014
2015

12. Future Milestone
EMV
CERTIFICATION
FIRST
INTERNATIONAL
PARTNERSHIP
AGREEMENT
PCI
CERTIFICATION
FULL
COMMERCIAL
LAUNCH
EU PAYMENT
INSTITUTION
STATUS
ROUND B
EQUITY
FINANCING

13. JUSP vision for the future of payments
JUSP Release1
Q1 2014
JUSP Release 2
A full suite of products
for different use cases.
NFC optional, Audio
Jack technology
“Frictionless” payment
at POS
1. No phone in hand
2. No cards
3. No additional HW
Q4 2014
2015

14. JUSP KPI and financials 2016
•
Number of merchants: ca 400.000 (40% from direct distribution, 60%
indirect distribution.
•
Volumes: ca 4MM$ (1,5MM$ from corporate clients)
•
Revenues: ca 30M (80% from direct, 20% from corporate and indirect )
•
EBITDA: ca 5M (60% from direct, 40% from corporate and indirect )
•
Total funding need: 15M$