GetYourGuide - NOAH14 London

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Travel - Presentation by Johannes Reck, CO-Founder & CEO of GetYourGuide at the NOAH 2014 Conference in London, Old Billingsgate on the 14th of November 2014.

Reisen

3 Lessons on CHANGE
NOAH Conferecne, November 14th 2014

$24
$49
$20
$10
Market Size in Billion US$*
US
Europe
Asia Pacific
Rest of World
Travel Activities is a $100 Billion Market
Opportunity
!   Key Facts
!   Bigger than the car
rental & cruise industries
combined
!   Online marketshare is
small, but growing fast
November 12, 2014
GetYourGuide AG
2
*) PhoCusWright Study “What they do when they get there” 2011 & 2013

Discovery
There Are Significant Challenges In
Connecting Consumers & Activity Suppliers
November 12, 2014
GetYourGuide AG
3
Suppliers
Customers
•  Difficult to find & compare
activities
•  Suppliers have limited
marketing capabilities
•  No Distribution to Online
Travel Players
Trust
•  Little reviews, vetting and
varying quality of activities
•  Anxiety to miss the best
part of the trip
•  Very hard to differentiate
USPs against competition in
an opaque market
Transaction
•  Cannot book mobile, online
or last-minute
•  Dependent on same day
offline bookings
•  Very limited reservation,
ticketing & yield technology

G
A
P

Lesson 1: Do you understand your
market?
!   Travel is a complex category with fragmented supply
!   We have learned to reduce complexity, while drastically
growing our consumer markets and our product base
!   The market is constantly changing:
!   100M Chinese international travelers every year
!   They have very different needs
November 12, 2014
GetYourGuide AG
4

Lesson 2: Do you have the right product?
!  Most companies are no longer desktop first, but
mobile first companies
!  At GetYourGuide we were disrupted by a mobile
revolution
!  Within 24 months we went from 10% to 50%
mobile
November 12, 2014
GetYourGuide AG
6

GetYourGuide Team
!   Board of Directors
!   Founder & CEO Booking.com, Founder & CEO Qunar.com
!   Executive Management
!   Hungry and sleepless!!!
!   Formerly: Google, Amazon, Booking.com, JustEat
November 12, 2014
GetYourGuide AG
7

Lesson 3: Do you have the right team?
!  Building a successful company is a marathon!
!  You need a highly ambitious & stress resilient
team
!  The success of the company is 100% linked to
the team!
November 12, 2014
GetYourGuide AG
8

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GetYourGuide - NOAH14 London

1. 3 Lessons on CHANGE NOAH Conferecne, November 14th 2014

3. $24 $49 $20 $10 Market Size in Billion US$* US Europe Asia Pacific Rest of World Travel Activities is a $100 Billion Market Opportunity !   Key Facts !   Bigger than the car rental & cruise industries combined !   Online marketshare is small, but growing fast November 12, 2014 GetYourGuide AG 2 *) PhoCusWright Study “What they do when they get there” 2011 & 2013

4. Discovery There Are Significant Challenges In Connecting Consumers & Activity Suppliers November 12, 2014 GetYourGuide AG 3 Suppliers Customers •  Difficult to find & compare activities •  Suppliers have limited marketing capabilities •  No Distribution to Online Travel Players Trust •  Little reviews, vetting and varying quality of activities •  Anxiety to miss the best part of the trip •  Very hard to differentiate USPs against competition in an opaque market Transaction •  Cannot book mobile, online or last-minute •  Dependent on same day offline bookings •  Very limited reservation, ticketing & yield technology G A P

5. Lesson 1: Do you understand your market? !   Travel is a complex category with fragmented supply !   We have learned to reduce complexity, while drastically growing our consumer markets and our product base !   The market is constantly changing: !   100M Chinese international travelers every year !   They have very different needs November 12, 2014 GetYourGuide AG 4

6. November 12, 2014 GetYourGuide AG 5

7. Lesson 2: Do you have the right product? !  Most companies are no longer desktop first, but mobile first companies !  At GetYourGuide we were disrupted by a mobile revolution !  Within 24 months we went from 10% to 50% mobile November 12, 2014 GetYourGuide AG 6

8. GetYourGuide Team !   Board of Directors !   Founder & CEO Booking.com, Founder & CEO Qunar.com !   Executive Management !   Hungry and sleepless!!! !   Formerly: Google, Amazon, Booking.com, JustEat November 12, 2014 GetYourGuide AG 7

9. Lesson 3: Do you have the right team? !  Building a successful company is a marathon! !  You need a highly ambitious & stress resilient team !  The success of the company is 100% linked to the team! November 12, 2014 GetYourGuide AG 8

10. Thanks for your time Stay Curious!