Introduction to eGym - Presentation by Philipp Roesch-Schlanderer, Founder & CEO of eGym at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. Make Fitness Your Lifestyle
Strictly Confidential
eGym

2. Our Vision
We follow a B2B2C strategy using connected smart gym
equipment to build a comprehensive fitness platform online
Smart Gym Equipment
eGym
Fitness Platform
2

3. Our Current Status
97 Gyms with our
equipment in GSA
Facts Overview:
Start of deliveries:
Total bookings 2013:
€10 Mio.
Gyms end of 2013:
135
Employees:
50
Break Even
eGym
August 2012
October 2013
3

4. Little innovation has taken place for strength equipment,
resulting in: ineffective training, little progress, not much fun
eGym
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5. We are changing this situation by providing a „Navigation
System“ that leads trough an optimized training program
eGym
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6. With our B2B2C model we can directly recover equipment
leasing cost for gym operators
+30 members
sufficient to pay for
monthly equipment
leasing rate
=
Enables very high
customer acquisition
cost budget
eGym
Equipment circle
worth €80k
economically for free
=
~700 customers for
eGym Premium and
Online Platform
Rev. share model with
gym owners
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7. While our equipment is automatically generating online users,
we have plans to capture all non eGym equipment gym user
eGym Equipment
CRM iPad app
+
Standard Equipment + eGym Sensor
+
User generation
for the platform
eGym
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8. We were able to realize strong growth, especially in the last two
month as our full equipment range became available in the market
Training Sessions per Week
In ‘000
Number of Gyms with eGym equipment
316
320
300
280
260
240
220
200
180
160
140
120
100
80
60
40
20
0
133
Actuals
Plan
120
100
80
60
40
20
0
Jul
Sep
Nov
2012
eGym
140
Jan
Mar
May
Jul
Sep
2013
Nov
Jun
Aug
Okt
2012
Dez
Feb
Apr
Jun
Aug
Okt
Dez
2013
8

9. As fitness is increasingly seen as important factors for
preventive medicine, we expect further strong growth
eGym
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10. Governments are implementing legislation that incentivizes
measurable fitness activities to reduce health care cost
Präventions
-gesetz
eGym
10

11. We are planning a financing round to implement a web team and
to enable quick market entry in Europe and the US
2011-2013 Completed
Develop Gym Equipment
Market Entry Germany
eGym
Plan 2014
Plan 2015
Fitness Platform
Fitness & lifestyle recommendation
engine
Market Entry Europe
Market Entry US
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