Company Pitch by Olav Balandin, DiggEcard at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

1. Gift card As A Service
Mobile Gift Card Platform

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. ➢Gift cards get lost or forgotten
➢Buying takes time and effort
➢No personalization of gift cards
➢ Selling out-dated plastic cards or PDF solution
➢High costs for plastic card + admin/reporting
➢No delivery to mobile
Problem today
CONSUMERS MERCHANTS
Gift card industry is stuck with 90’s technology

4. Consumers
Buy, send and spend from mobile app
✓ From anywhere at anytime
✓ Personalised gift card with video/photos
✓ Reminders of expiration date
Merchant
Complete Gift Card Platform
✓ Digital and mobile gift card solution
✓ Automated reports & clearing
✓ Mobile delivery
DiggEcard – Bridging old to new

6. Whitelabel
Apps (SDK)
Campaign tool
Websites
physical gift cards
POS

7. 2019
2018
Born global
2015
2016
2017
20182018
2019
2018
2019
Market
• Global revenue 200+ Billion USD
• 30% annual growth since 2011, estimates for 5-7% in
future
• World is ready for mobile payment
Competition
• Fragmented industry, many providers and solutions
• Some players:
• Blackhawk, InComm, Epay, Cash Star, Nets
• Late movers, grow through acquisitions

8. Go to market plan
Potential
market
Own Sales Distribution
Whitelabel & Partners
Online Self care
DISTRIBUTION POTENTIAL
Current
Small
Big
Local Global
Step 1
Whitelabel via
distribution
partners
Pilot/
Sandbox
Step 3
Selfcare
Step 2
Local office

9. 10.000+
locations
Founded
Traction
Deal Global
content
July
2014
Fintech
Award
Whitelabel
sport
LOI
Champions
League Club
Launch
global
content
Pilot Norway
2015 2016
Raised
3mNOK
2017 2018
Whitelabel
retail
Partner Tier1
Gift card
provider
PartnerMerchant
banking provider

10. KPI’s
300%
YOY growth
since 2015
More than
10.000
location
B/E by 2019
0,5 mill app
licences

11. Olav Balandin, CEO
Founder of several
companies, with 16 years
experience in the telco and
app industry. Cofounder
and COO of Bipper, Founder
of Bofiber. CEO In Combitel
and MTU Link.
Experienced CTO with
international experience
with One2Touch and
ComCom. Founder and
CEO of Tendotech.
Kristian Stølen, CBDO
Arvid Torset, CTO
Investor and board member.
15 yrs. experience in mall-
operations. Retail network
and knowledge of chains and
stores.
Core Team & Founders
Per Bakseter, Chairman
Former head TiatoEnator
Norway. Active chairman or
board member for start-ups
and scale-ups tech
companies. Experience from
board positions worldwide.
Dev.
Kiev
HQ, Bergen
Sales office,
London
Tatiana Kolesnikova, Product
Manager
Experienced UX designer
with an extensive
background in information
architecture, usability
analysis and full range UX
and UI. Background as
UX/UI consultant –
speaker.

12. Release at NOAH
Launch of Whitelabel
app SDK/plugin
in Europe

13. • Mobile is the future, also for gift cards
• Strong team with international experience
• 200+ USD billion market, 30% annual growth
• Proven and scalable – Born Global
• First to market. Unique product
• Low cost distribution with appstore and whitelabel
• Product-Market fit with international partners
Why DiggEcard ?

14. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com