Mobility Champion - Keynote by Christoph Hartung, Head of Connected Car, Mercedes Benz Cars of Daimler at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.

1. Key Note: Connected Car
Christoph Hartung
Connected Car Mercedes-Benz Cars, Daimler AG
June 10th, 2015

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Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

3. Overview Daimler company
2

4. Three megatrends in the automotive sector
3
3. AUTONOMOUS
DRIVING
The car as an integral part of the customer’s ecosystem and the need for
mobility
2. CONNECTED
DRIVING
1. CO2-/EMISSION-
FREE
DRIVING

5. Shift in customer needs - Daimler provides a widespread of
flexible and integrated mobility solutions
4
Traditional … New business models
Renting – long term
(> 1 month)
Owning
(Buying/financing)
Leasing
(> 1 year)
Renting – short term
(> 1 day)
Using
(Pay per use)

6. is the access to the …
5
personalized,
individual and
exclusive …
… world of Mercedes-Benz.

7. Mercedes me comprises a holistic ecosystem for our customers
6
Mobility Connectivity Assistance Finance
Mercedes-Benz
connectivity
services
Individual
financial services
Customized service/
after-sales offers
Concentrated
attention to all
mobility services
Inspiration
Community
Customer insight & data-driven business models

8. 7
Mercedes me connectivity services provide a seamless
interaction between customers and their car…
Office &
Communication
Financial
Services
Entertainment &
Media
Vehicle Set-up &
Control Vehicle Care &
Service
Internal
Benefits
B2B/Fleet
Services
B2
B
Intelligent
Navigation
$
Safety &
Security
Concierge
Service

9. … combining intelligently services & contents pre, during and
after the journey
Destinatio
n
information
Intermodal
travelling
(Moovel)
Remote
Configuratio
n
Vehicle
surveillanc
e
Remote
Climate
Payment
Digital driving
booklet
Geo-
fencing
Remot
e
Control
Persona
l News
Calenda
r
Messaging
eMails
Concierge
Cloud
access
Conferences
Song
tagging
Best gas
prices
Streaming
Online
Traffic
+
Remote
Update
Web
radio
POI
search
Smart
Route
Travel
advisor
Music
purchas
e
Remote
Access
Event
planning
Park
search
eCall
Maintenanc
e Mgmt.
Radar
warner
Ride
sharing
Park
payment
Accident
Mgmt.
(3rd)
Accident
Mgmt.
(MB)
8

10. What is needed and how can it be delivered?
9
> Secure
> Scalable & flexible
> Global
> Fast & agile
Connected Car / IoT Platform
> Reduction of Time-2-Market
> New business models & services
> Focus on core competencies
> Reliable networks & collaborations
Partner & Delivery
*
*Source: Picture from “Marktbarometer 2015 Connected Car“, Axel Springer Media Impact GmbH & Co. KG, March 2015

11. Key take away
10
2
1
Ensure customer loyalty by premium mobility and personalized service offerings
Outside-in: Providing a customer-centric ecosystem is THE key success factor
3 Build up a connected car / IoT platform which enables flexibility and speed
4 Partner and collaborate with best in class companies and start-ups to deliver