Luxury & Fashion - Presentation by Franziska v. Hardenberg, Founder & CEO of BLOOMY DAYS at the NOAH Conference Berlin 2017, Tempodrom on the 23rd of June 2017.

1. B U I L D I N G T H E L E A D I N G
E U R O P E A N F L O W E R B R A N D

2. GET YOUR TICKET TODAY!
www.noah-conference.com
6-7
Old Billingsgate, London Tempodrom, Berlin
JUN20182-3 NOV2017
SAVE THE DATE

3. HUGE SHIFT
TO ONLINE
The cut flower market is still very traditional
and offline driven – nevertheless the market
shifts to online at a 375% YoY growth rate.
E - C O M M E R C E L A N D S C A P E
MULTI-BILLION
MARKET
The European cut flower market accounts to
50% of the total global market. € 52bn market
in Europe only shows huge growth possibilities.
H U G E M A R K E T P O T E N T I A L
FRAGMENTED
VALUE CHAIN
The value chain in general is still organized very
traditional, which leaves the market with great
possibility for efficiency improvements.
I N E F F I C I E N C T I N T E G R A T I O N

4. 3RD HIGHEST HOUSEHOLD
SPENDING
F L O W E R S A S P A R T O F O U R E V E R Y D A Y L I F E
repairs
Radio reception
photo and film equipement
consumer goods
picture, data and sound carrier
toys, hobbies
TV and video
durable consumers good, electronics
books
software
pets
flowers, gardening
magazines
travelling

5. CUT FLOWER
BOUQUETS
M O D E R N S T Y L E
VERTICAL
BRAND
V A L U E C H A I N I N T E G A T E D
NO INVENTORY
NO WASTE
S U P E R A S S E T L E A N

6. CUT FLOWER
BOUQUETS
M O D E R N S T Y L E
VERTICAL
BRAND
V A L U E C H A I N I N T E G A T E D
NO INVENTORY
NO WASTE
S U P E R A S S E T L E A N

7. CORPORATE
SOLUTION
F L O W E R S A S A B R A N D I N G T O O L
FLOWER
RETAIL 2.0
M A S S R E T A I L R E - I N V E N T E D
ONLINE
SHOP
2 4 / 7 A C C E S I B I L I T Y

8. CORPORATE
SOLUTION
F L O W E R S A S A B R A N D I N G T O O L
FLOWER
RETAIL 2.0
M A S S R E T A I L R E - I N V E N T E D
ONLINE
SHOP
2 4 / 7 A C C E S I B I L I T Y

9. GREAT SYNERGIES BETWEEN OUR THREE REVENUE STREAMS
CORPORATE
SOLUTION
ONLINE
SHOP
FLOWER
RETAIL 2.0
INCREASED CLV
ECONOMIES OF SCALE
DECREASED COSTS
CROSS SELLING
€
M U L T I P L E U S E C A S E S T O S E R V E E V E R Y P O S S I B L E C U S T O M E R

10. ONCE A CUSTOMER ORDERS
HE ALWAYS COMES BACK
H I G H L T V D U E T O S R O N G B R A N D C O N N E C T I O N

11. JOIN THE JOURNEY
O U R C O N T A C T
f r a n z i s k a . h a r d e n b e r g @ b l o o m y d a y s . c o m
+ 4 9 1 6 3 7 3 3 5 0 9 2

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016
October 2016December 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by