Company Pitch by Beelivery at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv

3. The UK’s only nationwide on-demand grocery delivery
Connect drivers with customers (B2C)
Connect shop partners with drivers (B2B)
• Founded 2015.
• 10,000 + Registered Drivers
• Largest on-demand grocer in UK in terms of
geographical spread.
• Delivering across 90 towns and cities.
• Delivery as quick as 15min to 60min.
• 29,000 unique visitors per month. Organic search
rank above major supermarkets on Google.

5. Market Size
Researchers estimate that the UK grocery market is worth £179.1 billion (2016),
an increase of 2.6% from the previous year. Beelivery operates in the
convenience, other retail and online markets presented in the chart below.
We focus on small ticket and rapid delivery, differentiating from the other
market players who focus on higher ticket value.
The UK grocery retail market is divided into 6 sectors presented by
hypermarkets, small supermarkets, convenience stores, discounters, online
and other retail. Beelivery total market focus is worth 58bn.
Hypermarkets
9%
Supermarkets
48%
Convenience
21%
Discounters
10%
Online
6%
Other retail
6%
Other
12%
Total Sales : 179.1 bn
Beelivery
Market Focus
Beelivery
Market Focus
37.5 Billion
20.5 billion
Convenience
65%
Online
18%
Other retail
17%

6. Large ticket size and
centralized distribution. This
requires high operational
costs in warehousing and
distribution.
Beelivery has built a
flexible network based on
10,000+ drivers located
close to customers and
nearby shop partners.
Time to achieve delivery :
2 Hours to 1 day
Time to achieve delivery :
15min to 60min
Ticket value :
£70 – £400
Ticket value :
£10 – £100
Focusing on speed of deliveryFocusing on price of delivery
Customer
Grocery Store
Delivery Van
Drivers

7. Beelivery coverage map vs
other companies
Across 90
towns and
cities
Delivery coverage  Company Bankrupt Delivery coverage 
Delivery coverage ✓

8. Shop on Your Behalf
Permanently Closed
Warehouse Model
High Cost to operate
Huge Driver
Overheads
Limited Customer
Access
Operate only in Zone 1
and 2
High Cost to operate
High Investment in
warehouse + Driver
Network
Limited Customer
Access
Operate only in Zone 1
and 2
We Operate Differently
Remember Grocery Delivery
contain Very Low Margin

9. • Beelivery Passed Break Even Point and Now Profitable
• 70% of our customers are repeated business only 30% is
new customers
• 50% of our orders coming from London
• 300% YOY growth since
inception
• Platform Can Cater up to
5,000 orders per day
• Fully Automated Service
without any need of
Human Intervention
• Cost of 3,000 GBP per
Month
Key Facts

10. Beelivery
began the
journey in the
UK
2015 2018 2019 2020 +
Break-Even and
Making Profit
Increase
Market Share
Enhance
Profitability
and expand in
other Markets
Raised First
Investment

11. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis