Presentation given at NOAH Conference San Francisco on June 26 2012 www.noah-conference.com

1. Internet market in Poland
Dominik Czarnota CEO nk.pl

2. Internet in Poland – main facts
18 $600
$557
16
$500
14 No. of Internet Users in Poland $453
[mio]
12 $392 $400
Online advertising expenses in
10 Poland [mio] $347
$300
8
6 $212 $200
4
$100
2
4 5 6 8 9 11 13 14 15 16 17
0 $-
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Growing number of Internet users and rapid increase in expenditures on online advertising
More than half of Poles (exactly 55%) aged 15 In comparison to 2010, online advertising
and over used the Internet in 2011 expenses grew by over 22% ($ 100 mio) in 2011
Source: Net Track,Millward Brown SMG/KRC, 2001-2011; IAB AdEx 2011’Full-Year

3. Internet market – interesting facts
PORTALS
Unique Users [mio]
Aol.com 0.27
Yahoo.com 1.2
Interia.pl 7.2 E-COMMERCE
Unique Users [Mio]
main
Gazeta.pl 8.4 Polish
portals eBay 1.2
WP.pl 10.7
Onet.pl 12.4
Allegro 11.7
Strong position of local players!
*Real Users: Unique Users on site according to PBI Megapanel – official Polish Internet market research
Source: Megapanel PBI/Gemius,

4. NK in numbers Only registered Users have access
to use portal functionalities
Number of Users
11 mio Monthly Active Users
Mobile NK
8 mio Monthly Active Users nearly1 380 000 UU monthly
about 152 000 000 PV monthly
applications
Monthly activity 7%
8,5 mio new photos
22 mio messages on NKmailbox
50 mio comments 93%
160 mio games’ logins m.nk.pl
Source: NK
Socialbakers.com

5. Stable reach
11 Mio Unique Users*
Nk.pl: Unique Users* [Mio]
Reach: 58,7%
14
Real Users [mln]
12
10
8
6
4
2
0
09 '10 10 '10 11 '10 12 '10 01 '11 02 '11 03 '11 04 '11 05 '11 06 '11 07 '11 08 '11 09 '11 10'11 11'11 12'11 01'12 02'12 03'12
*Real Users: Unique Users on site according to PBI Megapanel - official polish Internet market research
Source: Megapanel PBI/Gemius,

6. Revenues of NK.pl in 2011
Revenues: 21 500 000$
Net profit: 4 950 000$
Structure of revenues
from NK advertising
users
47%
53%
Source: NK

7. NK Game Platform
Źródło: dane własne

8. NK: incubator
We are looking for good projects – like no one else
on the Polish market
We know what are the needs of young entrepreneurs
in the Internet industry
NK provides selected entrepreneurs know-how
of the best professionals in the industry
NK will finance up to $65 000 and supports
the company in search of additional sources of funding
200 projects were submitted!

9. You are welcome to co-operate with us!
dominik.czarnota@nasza-klasa.pl

10. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

11. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors