1. National Parliamentary Library of Georgia Tamta Tsutsunava Rusudan Asatiani Tinatin Sharashidze Marina Alania Maia Simonishvili

2. Library Marketing is a job and function that should include training and support for all staff of the Library. Marketing the value of any library is a responsibility that should not be fulfilled by "employee job titles or job descriptions" - but should be a responsibility of all who have a stake in the survival of the Library facilities and the services & collections it offers its Community of users. A Few Words About Library Marketing

3. Libraries are more than just collections of books and other materials. “ Libraries are dynamic forces in their communities with the power to improve lives” (Jill Stover, www.librarymarketing.blogspot.com ) Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.

4. To introduce students to the theory and practice of marketing, with particular reference to libraries, information and culture. Objective

10. The module has the following three assignments: The 1 st assignment: Students should write a brief report segmenting users of the National Parliamentary Library of Georgia. You should then select one segment and discuss its needs. Length: 1000 words. Weighting: 25% Due : 5 th week. Assignments

11. The 2 nd assignment: Write a brief report on the marketing of cultural activities (or one particular cultural activity) at the National Parliamentary Library of Georgia. Length: 1000 words. Weighting: 25%. Due : 10 th week.

12. 3 rd assignment Students will devise a marketing plan for a product or service at The National Parliamentary Library of Georgia. You should select a group of users and provide a rationale for linking the product or service with the particular group. Your plan should be linked to marketing theory and practice. You should include references to relevant literature, both general marketing literature and literature specific to library and information marketing.

14. Topics Weeks Monday Tuesday Wednes. Thursd. Friday Introduction to Library Marketing Course I X Library Marketing Overview I X Marketing Libraries and Information II X X discussion Marketing Concepts III X X discussion Strategic Marketing For Libraries and Information IV X X discussion 1 st Assignment V Preparation X X Marketing Environment VI X X discussion Market Segmentation and Targeting VII X X discussion Cultural Programming Overview VIII X X discussion Public Relations& Advertising IX X X discussion

15. Topics Weeks Monday Tuesday Wednes. Thursd. Friday 2 nd Assignment X X X discussion Distribution and Pricing of Library and Information Services XI X X discussion Marketing using listserv and Web Sites XII X X discussion Building relationships with stakeholders and donors. XIII X X discussion Practice XIV X X X X 3 nd Assignment XV Preparation X X

18. A LOT OF THANKS