NM Incite offers high quality data, analytics and consumer insight that will provide you with a thorough understanding of each client’s key customer segments, allowing you to be the first to spot trends and uncover drivers of consumer behavior.

1. GUIDE CAMPAIGN STRATEGY WITH
SOCIAL INSIGHTS
FROM
AGENCY SOLUTIONS
Agencies operate in a fast-paced, highly competitive environment that spans multiple industries and markets. The need to
differentiate is critical and is often the deciding factor between success and falling short. Having access to deep consumer
insights across industries and global markets in real time to help plan and execute creative initiatives is the advantage
agencies need to help secure, maintain and grow business.
The challenge for agencies is aligning the research cycle with the fast pace of business. Using proprietary data mining
technology, advanced analytical tools and tested research solutions, NM Incite offers high quality data, analytics and
consumer insight that will provide you with a thorough understanding of each client’s key customer segments, allowing you
to be the first to spot trends and uncover drivers of consumer behavior. NM Incite brings to bear ‘Big Data’ technology and
industry expertise to help agencies succeed throughout the entire lifecycle of a campaign:
Perfecting the Pitch Analyzing the Highest Quality Data
Walk into a client pitch with an in- The uncomfortable reality is that raw social media data is
depth understanding of the client’s far from pristine. To extract maximum value from your
market, brand, products and their key Business Intelligence, analytics and reporting investments,
customers’ needs, wants and pain you need superior data hygiene. NM Incite applies Nielsen’s
points. Accessing real-time data proven de-duplication and anti-spam processes to cleanse
allows you to confidently understand the social media data for quality integration into all of your
what the client’s target audience external or internal data sources. This cleansing combined
needs and then demonstrate how to with world-class filtering tools, ensures you get the
fulfill that. cleanest, most relevant results.
Example: Buzz for Pampers diapers
Planning Initiatives
Gain a broad perspective on your clients’
targets: who they are, where and how
they should be engaged and the most
effective means of reaching them. Focus
on maximizing the potential return on
investment for creative initiatives. •
Measuring Campaign Impact
Demonstrate the value of your Cleansed Data
initiatives by assessing the pre- and 4,440,095 messages − “He always pampers me”
post-launch impact of a campaign.
Win more business and craft new Segmented Data
Post
campaigns with evidence of success. 375,929 messages – “Use this lotion, it really pampers your baby”
Learn what works best and what does
not work at all. Classifier Applied
Pre
7,699 messages − “Pampers fit my baby very well, no complaints!”
KNOW THE CUSTOMER

2. INTEGRATED DATA ASSETS FOR
COMPREHENSIVE ANALYTICS
NM Incite’s social media research solutions were
developed to optimize the speed and accuracy of analyzing
data for high quality insights:
NM Incite by the Numbers
My BuzzMetrics (MBM)
Proprietary, global social insights platform specifically built to
uncover and deliver real-time insights with minimal time 20+ messages are
supported in our live
investment. Boasting thousands of pre-created topics,
sophisticated analytics, easy-to-run prepackaged snapshot Billion indexes through our
unique platform
reports, and advanced segment filtering and topic search tools,
new messages are
MBM provides what you need to optimize the success of each
campaign.
50 collected every day,
representing a 30%
Million YOY growth in data
API collection
NM Incite’s proprietary data mining technology delivers clean,
trusted and secure social media data directly to your system for
analyzing or trending with internal or other 3rd party data.
~100,000 topics built for
clients in 2011
social media reports
Industry Solutions 8,500 are executed daily
NM Incite maintains a team of industry-trained analysts that will
work hand-in-hand with you to deliver the insights you need for
continued business success.
Powered With Global Data
NM Incite is one of the largest global leaders
in applying social media to solve marketing
problems, operating in over 30 markets,
including the United States, Canada, United
Kingdom, Germany, China, India, Japan and
Australia. With offices throughout North
America, Europe and Asia, NM Incite has the
capability to deliver insights in at least 15
different languages.
About NM Incite
Global Fortune 1000 marketers rely on NM Incite solutions to discover emerging, industry-specific consumer
insights and build relevant, differentiated and emotionally-engaging brands. NM Incite is a joint venture between
Nielsen and McKinsey & Company.
NM INCITE • 770 Broadway, New York, NY 10003
855.888.6904 • contact@nmincite.com • nmincite.com
KNOW THE CUSTOMER