1. STAKEHOLDERS BUY-IN FOR GREEN
HOSPITALS
BUILDING & OPERATING GREEN HOSPITALS
26th October ‘13
Chennai
gowri@hsbconsulting.biz
N J Gowri Shankar
HSB Consulting
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2. INDIAN HEALTHCARE OVERVIEW
• ~13 thousand Govt. & 16 thousand Private hospitals
• ~1.8 million beds needs to be added by 2025
• Private sector will account for ~ 80% of the new beds
• Most of the hospitals will be in Tier II & Tier III cities
• High project cost a major concern for healthcare promoters
• Keeping operating costs low a major challenge for healthcare
managers
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3. INDIAN HOSPITALS
POPULAR HOSPITALS
GREEN HOSPITALS
• Apollo Hospitals Group
• Asian Healthcare
• Fortis Hospitals Group
• Max Balaji Hospital
• Manipal Hospitals Group
• Govt. Mohan Kumaramangalam
• Aravind Eye Hospital
• Medica Hospitals
• Sankara Netralaya
• Kohinoor City Hospital
• CMC, Vellore
• ESI Hospital, Bangalore
• Tata Memorial Hospital
• Matushri Monghiben R S Hospital
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4. GREEN INITIATIVES – KEY CHALLENGES
• Lack of Awareness amongst the healthcare fraternity
• No push from the Architects/ Project Consultants
• Apprehension about the incremental cost
• No recognition / incentives to motivate
• Resistance (additional work) from the shop floor
• Perceived as a cost centre/ no marketing value
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5. HEALTHCARE ECOSYSTEM - KEY INFLUENCERS
• Hospital Promoters/ Top Management
• Employees
• Patients / Family Members
• Media
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6. Initiatives Required to get Buy-in
INFLUENCING STAKEHOLDERS
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7. GOVERNMENT
• Government has a big role as a motivator
– Preferential bank interest rates for Green Hospital Projects
– Tax incentives for investment in Green initiatives
– Electricity Tariff credits for energy efficiency
– PCB tariff and non-tariff concessions
– Awards/ recognition for Green Initiatives by hospitals
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8. INSURANCE COMPANIES
• Payment mechanisms i.e. Insurance, Corporates, CGHS, etc.
can influence hospitals to embrace green initiatives
– Green initiatives as one of the Parameter for empanelment
as a Preferred Hospital
– Higher re-imbursement tariffs for green hospitals as
currently being followed for NABH accreditation
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9. ASSOCIATIONS/ ACCREDITATION BODIES
• Hospital Associations/ Accreditation Bodies have to play an
active role in
– Awareness creation
– Provide training on green initiatives to hospital staff
– Paper presentations, Awards & Recognition
– Include green ratings in the hospital accreditation process
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10. GREEN HOSPITALS
• Hospitals can contribute to the green movement by
– Use Green certification as a marketing tool
– Involve/ educate all stake holders on the green initiatives
and its benefits
– Incorporate green metrics in MIS reports & in performance
reviews (ALOS, Energy consumption/saving, Water
consumption/saving, Air quality/ CO2 emission, Operating
costs, ROI, etc.)
gowri@hsbconsulting.biz
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11. PATIENTS / COMMUNITY
• Hospitals should create awareness amongst the patients/ family
members and the community at large by
• Highlight the benefits of the Green Hospital
– Reduction in ALOS
– Green environment / ambience promotes Wellness
– Reduction in cost of treatment (pass on some benefits)
• Incorporate Green initiatives awareness/ perception in the
patient feedback forms
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12. N J Gowri Shankar
HSB Consulting
1st Floor, Old No: 98, New No : 165, Avvai Shanmugam Salai,
Royapettah, Chennai - 600 014, India.
Tel: +91-44-45530451/52, Fax: +91 44 28110057
gowri@hsbconsulting.biz
THANK YOU
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