Ideas To Go Ideation Keysto Success 021210

Ideation Keys to Success Beth Storz February 11, 2010

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The right people

[object Object],[object Object],Involving Consumers Uniqueness Relevancy Consumers who are highly creative can help deliver on both.

A creative mindset + + + + + + + ? ? ? ? ? ? ? _ _ _ _ _ _ _ _ _

Typical Reactions to New Ideas + + + + + + + + + + + + -? - - - - - - - - - - - - - - ?- -? - Yes, But… ,[object Object],[object Object],[object Object],[object Object]

We need to Replace the Yes, But…

Use a Forness ® Response What you’re “for” I wish . . . How to . . . How might we . . . What you wish for Like Good Positives Potential

Abracadabra! You all have a new job: How to generate more revenue for our airline.

Forness ® Response WHAT YOU’RE FOR I wish for a space suit. I wish to put a bubble over it. I wish for easy access. I wish for in-the-wing storage space. I wish for seats within the wing. Etc. WHAT YOU WISH FOR Great view. Could be smoking section. Adds more seats. Could be adult section. Early adapters will try it. Easy escape route. Etc. Copyright © 2009 Ideas To Go, Inc. All Rights Reserved

Benefits of Forness ® Thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],! !

[object Object],[object Object],[object Object],[object Object],Guidelines for Brainstorming

Excursion Theory Logical / Analytical Fantasy Types of Thinking Approximate Types of Ideas Ol d New

[object Object],[object Object],[object Object],[object Object],[object Object],Some Examples of Excursions

Converging is as important as Diverging ,[object Object],[object Object],[object Object],[object Object],Converging Purpose Next Steps Diverging

Thank You! Beth Storz [email_address] Office: 973-267-3522 Cell: 201-394-8102

Ideas To Go Ideation Keysto Success 021210

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