2. Introduction
Hero group was established by the four Munjal brothers. In 1944, the
Munjal family started a small business of bicycle spare parts in Amritsar
and started entire cycle manufacturing plant in Ludhiana in 1956.
Hero Cycles has now improved its market share to 43 % amongst the
organized sector bicycle manufacturers.
Every 9 second 1 bicycle is manufactured.
Over 140million cycles sold.
Globally in 89 countries worlds largest cycle manufacturer.
Competitors are Avon cycles , Atlas cycles , TI cycles.
Products : City bikes , kids zone , girls zone , mountain bikes ,
roadsters.
7. Policies followed by hero
cycles.
HERO Slim 20-20.
Environment policy.
Integrated policy on quality ISO 9K/14K.
Health and safety policy.
8. Other manufacturing with in hero
cycles.
RIM MANUFACTURING PLANT
CHAIN WHEEL MANUFACTURING.
SADDLE MANUFACTURING.
CRANK MANUFACTURING.
PAINT SECTION.
9. LERANINGS
Quality department : Learnt all the quality
techniques followed by hero cycles for
delivering quality products.
Finance department : Learnt various financial
aspects of the company.
Marketing department : Learnt various
product line of cycles and advertisement
policy.
Security department : Learnt how strict
security is given to hero cycles.
Effective communication with in
organization.