3. Global Market Situation
Recent Developments
Wearables market takes off
Nationwide NFC payment device
rollouts in US
New HCE feature in Android 4.4
Global payment networks launch
HCE solutions
Major North American coffee shop
launches NFC pay
First NFC-enabled household
appliances launched
New NFC/Bluetooth LE solutions
– Smart thermostats, hybrid beacons
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4. Analysts Agree
ABI Research
– 125M NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in 2014
– NFC-enabled smartphone shipments are anticipated to increase by 481% from
2012 to 2015
Berg Insight
– 1 in 3 mobile phones will come with NFC by 2017
– From 2012 to 2017, installed base of NFC handsets will increase at a CAGR of
65% to reach 2.1bn units
– By 2017, the penetration rate for NFC in handsets will reach approximately 32%
Gartner
– 50% of smartphones will have NFC capability by 2015
IHS Technology
– Two in three phones will come with NFC by 2018
– Annual shipments increasing from 275M units in 2013 to 1.2B units in 2018
Juniper Research
– 1.5B+ mobile wallets in use around the world by 2018
– By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods
in-store
4
5. NFC Phones Available Now
(Representative)
Flagship models with NFC
Samsung Galaxy S4 & S3
LG G2, select Optimus
series
HTC One series
Motorola Moto X
Blackberry Z10 & Q10
Nokia select Lumia series
Sony select Xperia series
Google Nexus 4/7/10,
Galaxy Nexus
Android, BlackBerry,
Windows Phone 8
all support NFC at
operating system level
100% of Top 25 Amazon US
contract phones
5
6. DLI
9000
NFC Tablets
(Representative)
6
NFC-enabled tablets on the market or coming soon
Google Nexus 7 Kuoziro
FT701W
Asus Vivo Tab/Tab
RT
HP Elitebook
Revolve
Google Nexus 10
Asus Padfone
Infinity Asus Vivo Tab
Smart
Asus Padfone 2
BWC ToughSlate
Fujitsu
Arrows Tab
HP Elitepad 900
Asmaitha Sruta 7”
Tablet
7″Cetrix CT973G Cetrix CD661
7. Samsung NFC-enabled
laser printer
More NFC Devices
Additional types of NFC devices available now or on the way
Moneto: NFC
microSD for the
iPhone & Android
Revosys V5 taxi
terminal/tablet
ViVOtech NFC
payment terminals
Sony RC-S380
reader/writer
Glidepoint NFC
trackpad
Smart Meters for
utility companies
Nintendo Wii U
controllers
BarclayCard
Payment wristbands
RhythmTrak
Heart Monitor
I-O Data
WiFi Router
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8. What Device Availability Means
NFC more
widespread and
accessible
Growing familiarity
New business
opportunities
Growing consumer
demand
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10. Mission and Goals
The mission of the NFC Forum is to advance the use
of NFC technology by:
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Developing standards-based
specifications that ensure interoperability
among devices and services
Encouraging the development of products
using NFC Forum specifications
Educating the market globally about NFC
technology
Ensuring that products claiming NFC
capabilities comply with NFC Forum
specifications
Promoting the NFC Forum N-Mark
12. NFC Communication Modes
Connect the world of apps
with the physical world …Apps
jump into the world and touch people,
objects and other apps.
Connect devices through
physical proximity … magical
connection of devices by simply
touching them. A true device “hand
shake”.
Connect to a common
infrastructure …
Incorporates the use of a secure element
to allow your phone to act like an “interactive
card” for payment, transportation, ID and
physical access
Tag/Card Reader/Writer (Terminal)
Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica,
ISO/IEC15693)
Card Emulation (Secure Element, HCE)
EMVCo/ISO/IEC14443, JIS X 6319-4/Felica
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Peer to Peer (Device to Device)
NFCIP-1, NFCIP-2 (ISO/IEC18092,
ISO/IEC21481)
14. Specification Development
21 NFC Forum specifications
approved spanning:
Data exchange formats
Tag types
Record type definition
Device interface controller
Protocols
Reference applications
Personal Health Device
Communications
www.nfc-forum.org/specs/spec_dashboard/
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15. New Set of Integrated
Specifications
NFC Activity 1.1
Connection Handover 1.3
NCI 1.1
Digital Protocol 1.1
LLCP 1.2
Type 1/2/3/4 Tags
… designed for use
together to streamline and
accelerate NFC product
development
Mediated Handover: A new feature
of Connection Handover 1.3
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19. SIGs: Special Interest Groups
2-way industry communication makes this work
Obtain business requirements for possible specifications and
certification implications
Work on education and guidelines for each industry, delivering
white papers, demos, best practices, how-to guides, etc.
Look at NFC from consumer and vertical perspectives, making
sure the value proposition is there
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Delivering first-generation NFC
Preparing for the next
CE PaymentRetail HealthTransport New
20. Created and published by NFC
Forum and IATA
Document downloadable from the
NFC Forum webpage
Goal: Help the air travel industry to
better understand and evaluate
potential benefits and costs, use
cases, and implementation options
associated with NFC technology
Numerous practical applications of
NFC associated with the air traveler's
journey are described in detail (focus
on provisioning and redemption of
boarding passes)
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Air Transport Task Force
21. Updated Bluetooth Secure
Simple Pairing with NFC
Application Document
guides developers in
building solutions that
seamlessly combine
Bluetooth and NFC
Updated to include
Bluetooth® Smart
devices and Bluetooth
LE
Product of formal
liaison with Bluetooth
SIG signed last
November
21
22. Wi-Fi Alliance Pushes the NFC Button
22
Wi-Fi CERTIFIED Wi-Fi
Protected Setup™ now
includes NFC “tap-to-connect”
for simple setup of security-
protected Wi-Fi devices and
networks
Extends the reach of Wi-Fi
Protected Setup to smart
home devices (refrigerators,
thermostats, security systems)
with a single tap
Key enabler for the Internet of
Things
24. NFC Is Here!
Still Some Challenges to Overcome
1 NFC adoption varies by region.
2
Payment is complex due to multiple players
and business models. Solutions and simpler
models like HCE are underway.
3 Customer awareness limited outside Asia,
fewer opportunities to experience NFC.
4 The NFC Forum is the place to foster
adoption and help overcome challenges.
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