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NFC: Shaping the Future of the Connected Customer Experience
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This presentation was delivered March 8, 2017 at RETAILTECH JAPAN by Koichi Tagawa, Chairman, NFC Forum, Sony. Technology is reshaping the face and function of the traditional brick-and-mortar store, forever changing shopping as we know it. NFC-enabled mobile payments and tags are the latest must-have accessories. Forward-thinking retailers are pushing the boundaries to further engage shoppers—often with nothing more than a simple touch, tap, or swipe. NFC, the technology link between the physical and digital world, is helping build a stronger, more meaningful—and therefore more profitable—relationships with customers. NFC-enabled industries, including transport, automotive and IoT, are opening new doors for retailers. All with a simple tap, consumers can make NFC-enabled transactions using a wearable, their car dashboard, or in an NFC-enabled train station. This presentation will highlight how the growth of NFC is leading to “retail anywhere” NFC-enabled applications. The presentation will spotlight NFC use cases in the Internet of Things, Transportation, Automotive markets and examine the future of NFC-based product innovation. For latest developments: www.nfc-forum.org
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NFC: Shaping the Future of the Connected Customer Experience
- Koichi Tagawa, Chairman, NFC Forum, Sony Enhancing CX with Digital Commerce - RETAILTECH JAPAN March 8, 2017, Tokyo NFC: Shaping the Future of the Connected Customer Experience
- WHAT IS NFC? Advancing Near Field Communication Technology2
- Advancing Near Field Communication Technology3 Contactless, Connected and Customer Initiated Access Connected Car Connected Home Smart Manu- facturing Smart Mobility Payment Marketing AN NFC-ENABLED WORLD WIDE-RANGING USER EXPERIENCES - NFC EVERYWHERE
- NFC AS A UNIQUE RF INTERFACE Advancing Near Field Communication Technology4 NFC Forum Specifications • Provide tap-based transactions that are: • Intended • Intuitive • Globally interoperable • Enabling two-way data communication • Delivering power simultaneously What is NFC? Click here for video: https://youtu.be/8q9iISSRx7k
- NFC AS DEFINED BY THE NFC FORUM Modes and Compatibility Advancing Near Field Communication Technology5 NFC Operates in Three Modes NFC is Compatible with Global Communications Standards Global Interoperability Form Factor Free Card (ID-1) NFC-A ISO/IEC 1443/18092 NFC-B ISO/IEC 1443 NFC-F ISO/IEC 18092 NFC Tag (Type 1-5) Device Mobile, Terminals NFC-V ISO/IEC 15693
- NFC FORUM Advancing Near Field Communication Technology6
- Advancing Near Field Communication Technology7 The NFC Forum brings the convenience of NFC technology to life. We empower organizations to deliver secure, tap-based interactions with an intuitive, reliable experience to users around the globe. NFC FORUM MISSION
- THE NFC FORUM REPRESENTS Advancing Near Field Communication Technology8 All of the world’s major: ● Chip vendors ● Payment service providers ● Smart phone manufacturers ● Mobile operating system providers ● 150 member companies Collaborations with industry consortia:
- NFC FORUM: DRIVING NFC FORWARD ON ALL FRONTS 9 Special Interest Groups (SIG) Technical Committee Japan Task Force Six Working Groups lead technical discussions, and create and maintain all aspects of the NFC Forum technical specifications. Activities are open to all members except Implementer members, with voting rights for Sponsor and Principal Members. SIG Working Group and Task Force activities build value across key market sectors. Efforts are open to all members. Three Working Groups manage the framework for the NFC Forum Certification Program and Plugfest Events. Activities are open to all members except Implementer members, with voting rights for Sponsor and Principal Members. This group was established to promote NFC to this regional market and overcome the challenges of migration from its legacy infrastructure. Key players in the region have been sharing NFC use cases and best practices, as well as identifying opportunities to expand activities with the SIG Working Groups. Compliance Committee Advancing Near Field Communication Technology
- SPONSOR MEMBERS Advancing Near Field Communication Technology PRINCIPAL MEMBERS 10
- ASSOCIATE MEMBERS Advancing Near Field Communication Technology11
- IMPLEMENTER MEMBERS Advancing Near Field Communication Technology12 NON-PROFIT MEMBERS
- LATEST MARKET DEVELOPMENTS Advancing Near Field Communication Technology13
- GLOBAL NFC MARKET GROWTH Advancing Near Field Communication Technology14 Source 1: IHS Source 2: Markets and Markets Source 3: Strategy Analytics Source 4: Juniper 2.2 billion NFC-enabled handset shipments by 20201 • NFC adopted across all handset OEMs, covering all OSs • 72% by 20203, up from 52% in 20163 and 18%1 in 2013 • Apple Pay, Samsung Pay, Android Pay, etc. • Global NFC market to exceed reach 21.84 Billion by 20202 Contactless POS payments to hit $500B in 20174 • Contactless POS terminals to increase by 2021 • Standard in Europe by January 2020 • Upgraded in Sweden, Estonia, Latvia in 2017 Source: IHS
- JAPANESE E-MONEY GROWTH Advancing Near Field Communication Technology15 Source: Payment and Settlement Statistics by Bank of Japan (Central Bank) 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 0 50 100 150 200 250 300 350 400 450 500 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Transaction (million) Value (100M yen)
- Advancing Near Field Communication Technology16 Technology trends creating opportunity for NXP MOBILE NFC PAYMENT BRANDS ARE EXPANDING GLOBALLY AND IN JAPAN • Cloud-based, Supports Open Development • NFC • HCE-based payment projects worldwide • Growing contactless infrastructure investment • In Japan, broader collaboration with FeliCa eco-system Deployment of Mobile Payment Accelerating Worldwide Apple Pay • SE-based • NFC • Worldwide deployment Android PaySamsung Pay • Both-SE and TEE-based • NFC + MST • Growing deployment
- NFC ECO-SYSTEM IN JAPAN 17 NFC-FNFC-A/B Seamless usage of EMVCo payment and FeliCa services EMVCo platform FeliCa platform Advancing Near Field Communication Technology
- NFC-ENABLED MOMENTUM Advancing Near Field Communication Technology18 ● Apple Pay, Samsung Pay, Android Pay embedded in wearables ● Fit Pay, PayPass and PayWave are NFC-enabled ● PayPal NFC-enabled payments now in Spain and expected across Europe ● Fit Pay and Mastercard bringing contactless payments to wearables and IoT manufacturers ● Visa enabling manufacturers and developers to use its Token Service payment platform on any IoT device More than 2.5 million devices are expected to be enabled for payments in 2017, with the number rising to more than 9 million in 2018. Source NFC World Source: Digital Trends Source: Huffington PostSource: Mashable
- NFC-ENABLED TRANSPORT 1 9. JR East NFC-enabled Mobile Suica ● Japan’s transport company, JR East, expanded its NFC- and Android- based mobile payment system, Suica, to include Apple Pay ● Netherlands launched Android-based NFC public transport payment trial ● Moscow launched NFC public transport ticketing ● UK Cards Association announces framework for nationwide NFC public transport payment ● The NFC Forum’s harmonization efforts have greatly advanced public transport interoperability as detailed in this white paper: NFC-enabled e-Ticketing in Public Transport: Clearing the Route to Interoperability Japan’s National Tourism Board aims to double the number of foreign visitors to 40 million by the 2020 Summer Olympics. JR East uses NFC technology to make public transport more open, versatile, and interoperable for all its riders. Source NFC Forum Advancing Near Field Communication Technology19
- NFC-ENABLED AUTOMOTIVE 2 0. Mercedes-Benz and Samsung created NFC smartphone car key Tap-and-access user convenience ● NFC-enabled Samsung smartphone with secure SIM card ● Mercedes-Benz companion application ● NFC chip Embedded solution ● Tamper-proof embedded Secure Element ● NFC technology designed for sensitive uses, such as payment systems, transport, ticketing, corporate access, and cloud computing authentication ● NFC chip will be installed into the door handles of compatible models1 Mercedes-Benz & Samsung NFC Car Key Source 1: Android Headlines, “Mercedes-Benz And Samsung Unveil Smartphone Car Key, Sept. 3, 2016 Advancing Near Field Communication Technology 20
- NFC: CONNECTING THE UNCONNECTED Advancing Near Field Communication Technology21 ● User-initiated NFC-enabled connections, commissions and control of Internet of Things ● NFC embeds intelligence in unpowered, unconnected objects ● Access to data from unpowered, unconnected objects ● NFC technology is designed for sensitive uses, such as IoT applications in payment systems, transport, ticketing, corporate access, and cloud computing authentication Source: Forrester
- Advancing Near Field Communication Technology22 NFC: USER-INITIATED TRANSACTIONS USER INTIATED CONNECTIONS: Common Infrastructures Card Emulation – Payment for: ● Multimedia streaming ● System upgrades ● Tolls, tickets, vending ● Goods, services, gas Physical World To Online World Enhanced User Experience ● BT/WiFi pair: NFC Connection Handover ● Tags: information, access ● Personalize settings ● Wireless power charging ● Service notifications Through Physical Proximity Smart Authorization (Peer to Peer) ● Access to transport, buildings ● Rental or sharing ● Fleet management ● VIP retail experiences Internet of Things
- NFC MARKET DEVELOPMENTS: EXPANDING THE RETAIL OPPORTUNITY Advancing Near Field Communication Technology23
- NFC RETAIL ANYWHERE CONTACTLESS, CONNECTED, USER-INITIATED 24 NFC Tags Device-to-Device Payment Advancing Near Field Communication Technology
- NFC RETAIL ANYWHERE – IN STORES CONTACTLESS, CONNECTED, USER-INITIATED 25 Advancing Near Field Communication Technology Supermarket NFC-enabled shopping service enables customers to add products to a digital shopping basket and receive personalized discount vouchers with a tap of their NFC phone. Source NFC World NFC provides smart access for store workers or enables retailers to provide VIP access to special retail experiences. Source GIT Security Diverse array of industries are looking at NFC and NFC Tags as a way to fight the booming fake- goods market, which accounts for 2.5 percent, or $461 billion, of world trade. Source OZY
- NFC RETAIL ANYWHERE – IN PRODUCTS CONTACTLESS, CONNECTED, USER-INITIATED 26 Advancing Near Field Communication Technology Kuvée NFC-enabled, connected wine dispensing system allows users to view tasting notes, rate wines and make purchases which are shipped right to your door. Source: NFC Forum Innovation Awards Semi-Finalist Tostitos used NFC to allow fans to tap the bag with their phone to call a ride, offering partygoers $10 off their Uber ride during and after the Feb. 5th Super bowl game. Source NFC World Avery Dennison's DirectLink NFC- enabled labels allow access to more product information with just a swipe of a smartphone Source Smart Packaging
- NFC FORUM MEMBER MEETING – LAS VEGAS Advancing Near Field Communication Technology27
- For more information on how to get involved: http://nfc-forum.org/ 28 Advancing Near Field Communication Technology Become a Leader in the Rapidly Growing NFC Industry Join the NFC Forum!
- THANK YOU! Questions? Advancing Near Field Communication Technology29
Hinweis der Redaktion
- Speaker abstract: NFC: Shaping the Future of the Connected Customer Experience Technology is reshaping the face and function of the traditional brick-and-mortar store, forever changing shopping as we know it. NFC-enabled mobile payments and tags are the latest must-have accessories. Forward-thinking retailers are pushing the boundaries to further engage shoppers—often with nothing more than a simple touch, tap, or swipe. NFC, the technology link between the physical and digital world, is helping build a stronger, more meaningful—and therefore more profitable—relationships with customers. NFC-enabled industries, including transport, automotive and IoT, are opening new doors for retailers. All with a simple tap, consumers can make NFC-enabled transactions using a wearable, their car dashboard, or in an NFC-enabled train station. This presentation will highlight how the growth of NFC is leading to “retail anywhere” NFC-enabled applications. The presentation will spotlight NFC use cases in the Internet of Things, Transportation, Automotive markets and examine the future of NFC-based product innovation.
- Juniper Research, mPOS to Process Over 20% of Retail Point-of-Sale Transactions by 2021, June 6, 2016 Definition: Juniper defines a mobile payment accessory as: an electronic accessory which provides point-of-sale functionality via a contact or wireless connection to a mobile device
- Source 1: IHS Report, “NFC-enabled Handset Shipments to Reach Three Quarters of a Billion,” June 29, 2015 IHS Report, “NFC-Enabled Cellphone Shipments to Soar Fourfold in Next Five Years - 2014 NFC will be included in 64% of the mobile phones shipped in 2018, up from 18.2% in 2013, according to a new forecast from IHS Technology. Source 2: Markets and Markets, “Near Field Communication Market worth 21.84 Billion USD by 2020, Nov. 2015 This report market covers the major segments namely operating modes (peer-to-peer, card emulation, and reader emulation), products & software, application industry, and region. The research methodology is explained below. Analysis of all the industries using NFC technology across the globe Analysis of various NFC-enabled electronic devices sold to these industries Analysis of the penetration of NFC electronics devices sold to these industries considered for study Estimation of percentage share of NFC chips, hardware, and software in various industries Analyzing the market trends in various regions and countries, supported by the ongoing research & development in these respective regions Overall market sizes finalized by triangulation with supply side data which includes the product developments, supply chain, and estimated sales of NFC devices Source 3: Strategy Analytics, “One Out of Two Smartphones to Be Mounted with NFC in 2016,” Sept. 15, 2016 According to American market research firm Strategy Analytics on September 15, the share of NFC-enabled smartphones will likely to shoot up to 52.4 percent next year from 28.9 percent last year. The share of such smartphones among those released this year is estimated at 39.8 percent. Strategy Analytics predicted that the share of NFC smartphones will continue to grow by 4-5 percent per year, reaching 71.8 percent in 2020. Source 4: Mobile Payments World, Contactless payments set to surge, September 21, 2016
- タグにはまもなくISO/IEC15693が入る。 複雑な条件であるが、これにより規格同士の戦いで時間を費やすことはなく、また共倒れになることもなかった。
- SPEAKER NOTES NFC Forum Committee Ensures seamless interoperability across NFC-enabled market value chain Harmonizes and complements existing connectivity standards and specifications Shortens-time-to-market for standard development, tag specifications Accelerates prototype and device testing via NFC Forum Compliance guidelines and PlugFests
- Source 1: IHS Report, “NFC-enabled Handset Shipments to Reach Three Quarters of a Billion,” June 29, 2015 IHS Report, “NFC-Enabled Cellphone Shipments to Soar Fourfold in Next Five Years - 2014 NFC will be included in 64% of the mobile phones shipped in 2018, up from 18.2% in 2013, according to a new forecast from IHS Technology. Source 2: Markets and Markets, “Near Field Communication Market worth 21.84 Billion USD by 2020, Nov. 2015 This report market covers the major segments namely operating modes (peer-to-peer, card emulation, and reader emulation), products & software, application industry, and region. The research methodology is explained below. Analysis of all the industries using NFC technology across the globe Analysis of various NFC-enabled electronic devices sold to these industries Analysis of the penetration of NFC electronics devices sold to these industries considered for study Estimation of percentage share of NFC chips, hardware, and software in various industries Analyzing the market trends in various regions and countries, supported by the ongoing research & development in these respective regions Overall market sizes finalized by triangulation with supply side data which includes the product developments, supply chain, and estimated sales of NFC devices Source 3: Strategy Analytics, “One Out of Two Smartphones to Be Mounted with NFC in 2016,” Sept. 15, 2016 According to American market research firm Strategy Analytics on September 15, the share of NFC-enabled smartphones will likely to shoot up to 52.4 percent next year from 28.9 percent last year. The share of such smartphones among those released this year is estimated at 39.8 percent. Strategy Analytics predicted that the share of NFC smartphones will continue to grow by 4-5 percent per year, reaching 71.8 percent in 2020. Source 4: Mobile Payments World, Contactless payments set to surge, September 21, 2016
- Source material: NFC World, Partnership deal for contactless payment wearables, October 25th, 2016 Mastercard has announced a partnership with wearable payments platform provider Fit Pay to bring contactless payments to wearables and internet of things devices. The payments giant says the companies will integrate the Fit Pay platform with the MasterCard Digital Enablement Service, and work with Wearatec and other device manufacturers to develop a “variety of secure contactless payments-enabled devices”. More than 2.5m devices are expected to be enabled for payments in 2017, Fit Pay says, with the number rising to more than 9m in 2018. NFC World, Visa opens up its tokenization platform to third party suppliers, October 25th, 2016 Visa is allowing third-party partners to offer its Visa Token Service (VTS) platform, allowing device manufacturers, issuers, internet of things developers, wallet providers, merchants and others to offer its digital payment service on any device…. NFC World, Gemalto and Alibaba to secure IoT market in China, October 18th, 2016 Digital security giant Gemalto is to provide connectivity and security to Alibaba’s YunOS internet of things (IoT) operating system which is “widely integrated” into mobile devices, and chips and sensors in connected cars and… NFC World, PayPal CEO announces NFC payments expansion, April 29 2016 Vodafone Wallet with PayPal NFC-enabled payments is now live in Spain and is expected to be made available across Europe throughout the “back half of 2016”, PayPal CEO Dan Schulman revealed during the company’s Q1 earnings call. He also discussed the new PayPal Android app that brings with it NFC functionality.
- Source material: NFC World, Partnership deal for contactless payment wearables, October 25th, 2016 Mastercard has announced a partnership with wearable payments platform provider Fit Pay to bring contactless payments to wearables and internet of things devices. The payments giant says the companies will integrate the Fit Pay platform with the MasterCard Digital Enablement Service, and work with Wearatec and other device manufacturers to develop a “variety of secure contactless payments-enabled devices”. More than 2.5m devices are expected to be enabled for payments in 2017, Fit Pay says, with the number rising to more than 9m in 2018. NFC World, Visa opens up its tokenization platform to third party suppliers, October 25th, 2016 Visa is allowing third-party partners to offer its Visa Token Service (VTS) platform, allowing device manufacturers, issuers, internet of things developers, wallet providers, merchants and others to offer its digital payment service on any device…. NFC World, Gemalto and Alibaba to secure IoT market in China, October 18th, 2016 Digital security giant Gemalto is to provide connectivity and security to Alibaba’s YunOS internet of things (IoT) operating system which is “widely integrated” into mobile devices, and chips and sensors in connected cars and… NFC World, PayPal CEO announces NFC payments expansion, April 29 2016 Vodafone Wallet with PayPal NFC-enabled payments is now live in Spain and is expected to be made available across Europe throughout the “back half of 2016”, PayPal CEO Dan Schulman revealed during the company’s Q1 earnings call. He also discussed the new PayPal Android app that brings with it NFC functionality.
- Forrester, “The NFC Opportunity in IoT,” VISIONFC, Dallas, June 2016, http://www.slideshare.net/NFC-Forum/visionfc-an-nfc-forum-event-the-future-of-the-internet-of-things-nfc-presentations
- EDIT: ADD PEER TO PEER EXAMPLE
- EDIT: ADD MEMBER MEETING & AWARD CEREMONY
- NO EDIT
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