Presentation by Alexander Rensink, NFC Forum Vice Chairman, NXP Semiconductors, from September 15, 2015 at Smart Contactless World Presentation goes over the ways in which the world is and will soon be connected, what the connected consumer requires to excel in such a world, and how Near Field Communications (NFC) technology and the NFC Forum fit into that world.

1. NFC AND THE GROWTH
OF CONNECTED CONSUMER DEVICES
Alexander Rensink
NFC Forum Vice Chairman, NXP Semiconductors
Smart Contactless World
2015.9.15 Advancing Near Field Communication Technology

2. WE’RE ON THE VERGE OF A WORLD SO
CONNECTED…
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3. CARS COMMUNICATE WITH EACH OTHER
TO AVOID ACCIDENTS
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4. INTELLIGENT TRANSPORTATION SYSTEMS
MINIMIZE TRAFFIC
4

5. RESOURCES MAKE THEMSELVES AVAILABLE
WHEREVER WE GO
5

6. TASKS OF ALL KINDS CAN BE
PERFORMED WITH JUST A TAP
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7. EVEN UNCONNECTED OBJECTS POSSESS
INTELLIGENCE
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8. WHAT DOES THE CONNECTED
CONSUMER REQUIRE?
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9. CONNECTED CONSUMER REQUIREMENTS
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Easy
Network
Access and
Data Sharing
User Control
with
Expressed
Intent
Data
Security at
Multiple
Levels
Ability to
Connect the
Unconnected
Only NFC Provides:

10. EASY NETWORK ACCESS AND DATA SHARING BETWEEN
DEVICES
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● No lengthy handshaking
● No user data entry required
● No additional user interface required
● Fast, error-free data sharing

11. USER CONTROL WITH EXPRESSED INTENT
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● Simple, intuitive means of user intent to
initiate action
● Sure and consistent
● User options to set and enforce preferred
degree of control

12. DATA SECURITY AT MULTIPLE LEVELS
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● Built-in features that limit
opportunities for eavesdropping,
man-in-the-middle attacks
● Easy-to-deploy options for additional
protections to match each use case
● Tools to set and enforce security
preferences Secure Element
App-Level Security
User Settings
Digital Certificates
Range Limit

13. THE ABILITY TO CONNECT THE UNCONNECTED
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● It‘s The Internet of Things, not The Internet
of Electronic Things
● Need a way to embed intelligence in
unpowered, unconnected objects and things
● Need a way to gather data from unpowered,
unconnected objects and things

14. BENEFITS OF THE CONNECTED WORLD
● Increased productivity
● Fewer steps
● Less data re-entry
● Greater, easier control
● Better coordination
● Data analytics
● Cost savings
Juniper Research: 38.5 billion connected devices by 2020
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15. NFC AND CONNECTED CONSUMER EXAMPLES
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● Temperature/humidity sensors in fine wine cases
● Provides data en route with a tap of an NFC-enabled device
● Tracks cold chain for quality
● Ensures provenance

16. NFC AND CONNECTED CONSUMER EXAMPLES
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● Smart Lighting
● Link energy-harvesting wireless light switches to a home
network with a touch an NFC-enabled phone
● Simplifies setup and control

17. NFC AND CONNECTED CONSUMER EXAMPLES
●Luxury Goods and Collectibles
 Embedded NFC tags in luxury goods
enable consumers to verify their
authenticity
 NFC tags in collectible footballs used in
college games provide proof of
authenticity and the ball’s history
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18. NFC AND CONNECTED CONSUMER EXAMPLES
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● NFC adds fun and excitement
to everyday consumables
 NFC tag in cereal box insert
 Delivers fully customizable offers

19. NFC INDUSTRY UPDATE
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20. NFC MARKET OPPORTUNITY
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.
• 330+ models
worldwide
• 1 billion in market now
• Over 2 billion by end of
2016

21. THE NFC FORUM AND THE CONNECTED
CONSUMER
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22. NFC FORUM MISSION
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● Develop standards-based NFC specifications
● Encourage the development of products based on NFC Forum specifications
● Work to ensure that products claiming NFC capabilities comply with NFC Forum specifications
● Educate consumers and enterprises globally about NFC
Specifications &
Application Documents
Compliance Branding

23. SPONSOR MEMBERS
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PRINCIPAL MEMBERS

24. ASSOCIATE MEMBERS
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25. IMPLEMENTER MEMBERS
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NON-PROFIT MEMBERS

26. HOW THE NFC FORUM IS SUPPORTING THE CONNECTED
CONSUMER
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 Harmonize existing contactless standards
 Enable new applications and services
 22 Specifications published
 Over 50,000 downloads
Technical Specifications
 Advance NFC initiatives
 Influence new technical specifications
 Create new business alliances and opportunities
 Contribute to the growth of NFC
 Collaborate with over 165 companies worldwide
Special Interest Groups (SIGs)
 Collaborate with industry stakeholders to determine
most pressing needs and promising directions
 Ensure that new NFC solutions are future-safe
 Work across Consumer Electronics, Health Care,
Payment, Retail and Transport business sectors
Membership
 Establishes strong foundation for NFC
implementations
 Fosters gold standard of confidence and credibility
 25 authorized labs; 7 validated test tools, over 100
certified devices
 Plugfests for testing interoperability and compliance
Compliance Program
http://nfc-forum.org/

27. THANK YOU!
Please join us at the NFC Forum:
http://nfc-forum.org/about-us/join-the-forum/
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28. IMAGE CREDITS
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Slide 3: NXP
Slide 4: NXP
Slide 5: Samsung
Slide 6: Opus One Winery; Egeetouch.com; Kraft Foods
Slide 7: LG; Restaurant Popolare; Coca-Cola Co.; Sony
Slide 10:Techhive
Slide 13: Signbox; Shenzhen Chuanxinjia RFID Tag Co.,
Ltd.; Samsung; Atuch.com
Slide 15:eProvenance
Slide 16:EnOcean
Slide 17:Big Game USA/PROVA Group;
Slide 18:NXP

29. BACKUP
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30. Advancing Near Field Communication Technology30
HOW NFC SUPPORTS THE CONNECTED CONSUMER
An inexpensive means of
providing intelligence
NFC-enabled chips Easy network access
NFC Connection Handover
A means of easy user intent
Intuitive tap interface
A way to link physical objects
to the online world
NFC tags

31. CONNECTED CONSUMER DEVICES
●Wearable baby monitors
●Cars that send alerts for service needs
●Smart thermostats that automatically
adjust the temperature
●Ovens that preheat in time for your
arrival home
… and many more
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32. NFC CONNECTS CONSUMERS TO BLUETOOTH AND WIFI
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• Simple pairing of BT
using NFC Connection
Handover
• Wi-Fi CERTIFIED Wi-Fi
Protected Setup™
includes NFC for simple
setup of security-
protected Wi-Fi devices
and networks

33. Advancing Near Field Communication Technology33
• All of the world’s major mobile
operating system providers
• All of the leading NFC payment service
providers
• All of the major NFC chip vendors
• Billions of smartphone users
THE NFC FORUM REPRESENTS

34. LIAISON PARTNERS
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