eBay faced a problem of not adapting quickly enough to changing consumer needs. To solve this, eBay launched an NFC-powered Authenticity Guarantee service that provides increased safety, trust and transparency to customers. This service uses NFC tags to authenticate products. It resulted in 2 million authenticated items, $2.9 billion in increased revenue in the first year, 90% customer satisfaction on authenticated transactions, and 11 million new eBay buyers.
4. Consumers are
demanding transparency
and sustainability
Counterfeiting
and diversion are
on the rise
More competition
for attention than
ever before
Brands are
increasingly moving
direct to consumer
9. A Truly Brand
Owned-Platform
2 million
Items have been
authenticated
$2.9 billion
Increased revenue
during first year of
the authentication
guarantee
90% customer satisfaction
On authenticated
transactions
11 million
New eBay buyers
during first year of
authentication
guarantee
10. Join the
Innovators
We have successfully transformed
tens of millions of products for over
20% of Fortune 50 brands
11. GET IN TOUCH
Mikhail Damiani
CEO & Co-Founder
mikhail@bluebite.com
Enable Your Success
With Blue Bite