The Plain Dealer, cleveland.com and Sun News reach thousands of local parents and students. Northeast Ohio Media Group can provide you with a customized marketing solution to target back to school shoppers.

1. 2015
Shopping habits of Northeast Ohio’s parents and students
Source: 2015 R1 Scarborough Report. Copyright 2015 Scarborough Research. All rights reserved.
Cosmetics, perfumes or skin care items - 63%
- Average amount spent: $143.52
Lawn or garden items - 55%
- Average amount spent: $217.92
Women’s Casual Clothing - 48%
- Average amount spent: $199.61
Athletic Shoes - 48%
- Average amount spent: $168.17
Children’s Clothing - 46%
- Average amount spent: $268.43
Men’s Casual Clothing - 45%
- Average amount spent: $165.29
The Plain Dealer,
cleveland.com
and Sun News
reach 90,248 or
52% of adult
students every
week.
172,218 adults in Northeast Ohio have
taken continuing education courses over
the past 12 months.
Cosmetics, perfumes or skin care items - 70%
- Average Amount Spent: $188.42
Lawn or garden items - 56%
- Average Amount Spent: $353.03
Women’s Casual Clothing - 42%
- Average Amount Spent: $224.72
Athletic Shoes - 49%
- Average Amount Spent: $144.33
Men’s Casual Clothing - 42%
- Average Amount Spent: $125.18
Televisions - 38%
- Average Amount Spent: $816.42
What adults in continuing
education purchased
(June 2013 - June 2014) 279,508 adults
in Northeast
Ohio are
potential college
students
(ages 18-24 with a
high school or some
college education)
749,222 Adults
in Northeast Ohio have
school-age children
(between the ages of 6 and 17)
The Plain Dealer,
cleveland.com and
Sun News reach
298,883 or 40% of
Northeast Ohio
parents of
school-age children
every week
What Northeast Ohio
parents purchased
(June 2013 - June 2014)