Baromètre Neoap Social Media Analyzer des Constructeurs Automobiles de la semaine 8 à la semaine 15 2013.

1. [ Dernier rafraichissement le 16 Apr 2013 17:11 ]
[ Dernière semaine complète : 20135215 ]
Social Media Analyzer
By Neoap
Rapport du 20130218 au 20130414
Plus d'informations :
contact@neoap.fr
45 89995 769131 109645
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
Nissan
Renault Nissan 13.8% 16.2% 1.8% 6.5%
Renault 8.0% 12.1% 10.1% 3.8%
Audi
Audi 7.7% 5.9% 10.6% 3.2%
Mercedes
Mercedes 7.5% 4.5% 11.4% 4.9%
Peugeot Peugeot 6.8% 14.9% 6.2% 1.4%
Ferrari Ferrari 6.3% 0.4% 12.7% 4.6%
BMW BMW 5.0% 3.9% 6.3% 3.3%
Porsche Porsche 4.9% 0.4% 6.6% 3.3%
Lamborghini Lamborghini 4.6% 0.4% 6.6% 2.7%
Ford Ford 4.0% 2.4% 6.2% 4.7%
Dodge Dodge 3.4% 0.4% 2.1% 7.1%
Citroen 3.3% 4.9% 5.0% 1.3%
Citroen
Volkswagen 2.8% 3.7% 2.9% 3.6%
Volkswagen
Honda 2.7% 0.7% 2.3% 6.7%
Honda Toyota 2.4% 2.8% 2.5% 4.0%
Others Fiat 2.3% 1.3% 3.2% 2.3%
0% 10% 20% 30% Chevrolet 2.2% 1.3% 2.3% 4.4%
Others
120% Nissan
Renault
Peugeot
100% Audi
Mercedes
Ferrari
80% 58% 60%
58% 61% 61% BMW
60% 64% 61%
Ford
Lamborghini
60%
9%
40% 14% 13% 8%
10% 13% 8% 9%
9% 7%
7% 7%
20% 8% 8%
11% 8% 7% 8%
10% 12% 9%
8%
9%
0%
08
09
10
11
12
13
14
15
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
Citroen 13.5% Posts comments
Renault 11.3% 3 560 891 37
Citroen 539 66 2
Audi 8.4%
Renault 388 100 19
Peugeot 7.8%
Audi 361 14 0
Seat 6.7%
Peugeot 245 105 2
Nissan 5.6% Nissan 196 54 0
Opel 4.5% Opel 172 30 2
Ford 4.0% Seat 166 135 0
Skoda 3.7% Hyundai 128 31 0
Hyundai 3.5% Dacia 125 27 0
Dacia 3.4% Skoda 124 35 6
Volvo 3.0% Mazda 116 8 0
BMW 2.9% Volvo 114 19 0
2.8% Ford 111 68 0
Mazda
BMW 94 36 0
Volkswagen 2.7%
Volkswagen 90 28 1
0% 5% 10% 15% Kia 82 32 0
Peugeot
120 Renault
Fiat
Volkswagen
100 Mercedes
BMW
Toyota
80 Hyundai
Citroen
Chevrolet
60
Ford
Hummer
40 Land Rover
Jeep
Chrysler
20 Audi
Porsche
Smart
0
08
09
10
11
12
13
14
15
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs Peugeot
(K)
3 500 Retweets
Posts Likes
Tweets
Page Likes
60
3 000
50
2 500
40 2 000
30 1 500
20 1 000
10 500
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 98601 23 0 1 0
23 1
Nb Posts : 1067
22 400 2 Tweets : 16996 22 2
Nb Post Likes : 137031
21 300 3 Retweets : 5161 21
1500
3
Nb Comments : 2435 20 4 Tweets act. : 112 1000
200 20 4
Nb Comment Likes : 140 Retweets act. : 44
19 100 5 Tweets press : 1005 19 500 5
Likes / Jour : 1760.7 18 6 Retweets press: 0
18 6
Posts / Jour : 19.1 Tweets / j : 303.5
Post Likes / Jour : 2447.0 17 7
Retweets / j : 92.2 17 7
Comments / Jour : 43.5 16 8 Tweets act. / j : 2.0 8
16
Comment Likes / Jour : 2.5 Retweets act. / j : 0.8
15 9 15 9
14 10 Tweets press / j : 17.9
14 10
13 12 11 Retweets press / j : 0.0 13 12 11

5. KPIs Renault
(K) (K)
120 Posts Likes Retweets
Page Likes 7 Tweets
100 6
80 5
4
60
3
40
2
20
1
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 215532 23 0 1 0
23 1
Nb Posts : 1057
22 400 2 Tweets : 26401 22 2500 2
Nb Post Likes : 99798
21 300 3 Retweets : 10106 21 2000 3
Nb Comments : 1677 20 4 Tweets act. : 232 1500
200 20 4
Nb Comment Likes : 456 Retweets act. : 37 1000
19 100 5 Tweets press : 1280 19 5
500
Likes / Jour : 3848.8 18 6 Retweets press: 4
18 6
Posts / Jour : 18.9 Tweets / j : 471.4
Post Likes / Jour : 1782.1 17 7
Retweets / j : 180.5 17 7
Comments / Jour : 29.9 16 8 Tweets act. / j : 4.1 8
16
Comment Likes / Jour : 8.1 Retweets act. / j : 0.7
15 9 15 9
14 10 Tweets press / j : 22.9
14 10
13 12 11 Retweets press / j : 0.1 13 12 11

6. KPIs Fiat
(K)
Retweets
Posts Likes 1 800 Tweets
Page Likes
25 1 600
1 400
20
1 200
1 000
15
800
10 600
400
5
200
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 72297 23 0 2 0
23 1
Nb Posts : 77 22 3 Tweets : 8466 22 2
Nb Post Likes : 2147 21 30 5 Retweets : 2315 21
800
3
Nb Comments : 151 20 Tweets act. : 14 600
20 6 20 4
Nb Comment Likes : 15 Retweets act. : 0 400
19
10
7
Tweets press : 293 19
200
5
Likes / Jour : 1721.4 Retweets press: 1
18 6
Posts / Jour : 1.8 18 8 Tweets / j : 151.2
Post Likes / Jour : 51.1 Retweets / j : 41.3 17 7
Comments / Jour : 3.6 17 9
Tweets act. / j : 0.3 8
16
Comment Likes / Jour : 0.4 16 10 Retweets act. / j : 0.0
15 9
15 11 Tweets press / j : 5.2
14 10
14 13 12 Retweets press / j : 0.0 13 12 11

7. KPIs Volkswagen
(K)
10 Retweets
Posts Likes 2 500 Tweets
Page Likes
9
8 2 000
7
6 1 500
5
4 1 000
3
2 500
1
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 3412 23 0 1 0
23 1
Nb Posts : 272
22 200 2 Tweets : 7806 22 800 2
Nb Post Likes : 32362
21 150 3 Retweets : 2356 21 3
600
Nb Comments : 901 20 4 Tweets act. : 32
100 20 4
Nb Comment Likes : 153 Retweets act. : 4 400
19 50 5 Tweets press : 728 19 5
200
Likes / Jour : 62.0 18 6 Retweets press: 2
18 6
Posts / Jour : 4.9 Tweets / j : 139.4
Post Likes / Jour : 588.4 17 7
Retweets / j : 42.1 17 7
Comments / Jour : 16.4 16 8 Tweets act. / j : 0.6 8
16
Comment Likes / Jour : 2.8 Retweets act. / j : 0.1
15 9 15 9
14 10 Tweets press / j : 13.0
14 10
13 12 11 Retweets press / j : 0.0 13 12 11

8. KPIs Mercedes
(K) (K)
Posts Likes 7 Retweets
Page Likes Tweets
25
6
20
5
15 4
3
10
2
5
1
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 14059 23 0 1 0
23 1
Nb Posts : 143
22 2 Tweets : 29480 22 2
Nb Post Likes : 98404
21 150 3 Retweets : 8784 21 3000 3
Nb Comments : 816 20 100 4 Tweets act. : 1
20 2000 4
Nb Comment Likes : 72 Retweets act. : 0
19 50 5 Tweets press : 668 19 5
1000
Likes / Jour : 270.4 18 6 Retweets press: 5
18 6
Posts / Jour : 2.8 Tweets / j : 526.4
Post Likes / Jour : 1892.4 17 7
Retweets / j : 156.9 17 7
Comments / Jour : 15.7 16 8 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 1.4 Retweets act. / j : 0.0
15 9 15 9
14 10 Tweets press / j : 11.9
14 10
13 12 11 Retweets press / j : 0.1 13 12 11

9. KPIs BMW
(K)
18 Retweets
Posts Likes
Tweets
Page Likes 4 000
16
3 500
14
3 000
12
10 2 500
8 2 000
6 1 500
4 1 000
2 500
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 14613 23 0 1 0
23 1
Nb Posts : 111
22 2 Tweets : 16062 22 2
100
Nb Post Likes : 76412
21 3 Retweets : 5093 21 1500 3
Nb Comments : 639 20 4 Tweets act. : 46
20 1000 4
Nb Comment Likes : 54
50 Retweets act. : 23
19 5 Tweets press : 772 19 500 5
Likes / Jour : 304.4 18 6 Retweets press: 2
18 6
Posts / Jour : 2.3 Tweets / j : 286.8
Post Likes / Jour : 1591.9 17 7
Retweets / j : 90.9 17 7
Comments / Jour : 13.3 16 8 Tweets act. / j : 0.8 8
16
Comment Likes / Jour : 1.1 Retweets act. / j : 0.4
15 9 15 9
14 10 Tweets press / j : 13.8
14 10
13 12 11 Retweets press / j : 0.0 13 12 11

10. KPIs Toyota
(K)
Retweets
Posts Likes 2 000 Tweets
Page Likes
10 1 800
1 600
8 1 400
1 200
6
1 000
800
4
600
2 400
200
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 25194 23 0 1 0
23 1
Nb Posts : 191
22
100
2 Tweets : 7099 22 2
600
Nb Post Likes : 8124
21
80
3 Retweets : 1640 21 3
Nb Comments : 668 20 60 4 Tweets act. : 2 400
20 4
Nb Comment Likes : 28 40 Retweets act. : 4
19 5 Tweets press : 377 19 200 5
20
Likes / Jour : 475.4 18 6 Retweets press: 2
18 6
Posts / Jour : 3.6 Tweets / j : 126.8
Post Likes / Jour : 153.3 17 7
Retweets / j : 29.3 17 7
Comments / Jour : 12.6 16 8 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.5 Retweets act. / j : 0.1
15 9 15 9
14 10 Tweets press / j : 6.7
14 10
13 12 11 Retweets press / j : 0.0 13 12 11