A case study presentation about the work culture in Google, along with solved questions.

1. CASE STUDY
WORK CULTURE AT
PRESENTED BY
NEETHU S JAYAN

2. COMPANY OVERVIEW
Google is an American multinational technology company specializing in Internet-
related services and products.
These include online advertising technologies, search, cloud computing, software,
and hardware.
Google was founded in 1996 by Larry Page and Sergey Brin while they were Ph.D.
students at Stanford University, in California.
It is Headquartered at Googleplex, Mountain View, California, U.S
Number of employees is 57,100

4. SERVICES OR PRODUCTS
Search tools
Advertising services
Communication and publishing
tools
Development tools
Security tools
Statistical tools
Operating systems
Desktop applications
Mobile applications
Map related products

5. WORK CULTURE
Work culture plays an important role in extracting the best out
of employees and making them stick to the organization for a
longer duration.
 An organization is said to have a strong work culture when the
employees follow the organization’s rules and regulations and
adhere to the existing guidelines
It is the work culture which decides the way employees interact
with each other and how an organization functions.

6. GOOGLE’S WORK CULTURE
Google had an informal work culture
The founder’s wanted to make Google a fun place to work
 Google has a flat structure, which means they have minimal
middle and upper-level management.
This structure allows for more creativity. Innovation and problem-
solving skills are encouraged.
Employees have the ability to make more decisions on projects.

7. Google's open culture allows a free flow of information
throughout the company, and everyone can share their ideas
and opinions.
Google has a 'TGIF' meeting every Friday, where employees
can meet with top executives and give ideas or ask questions.
Google supports an open line of communication through
meetings, email and an open door policy to any office in the
company.
Google’s mission statement and corporate culture reflect a
philosophy that you can make money without doing evil and
that work should be challenging and the challenge should be
fun.

8. HIRING PEOPLE
They focus on recruiting people with right frame of mind.
In order to attract high performing candidates Google posted top 10 reasons
to work for Google on its website.
Google recruited people with diverse skills and qualities.
While recruiting Google attached a lot of importance to the academic
excellence
To get an interview call from Google, a person had to be from a top ranking
university.

9. GOOGLE’S UNIQUENESS
Google showers its employees with unique perks.
Google provides a complete Gourmet meal, 3 times a day, to its
employees.
Google believes that its employees should not have to go more than
150 feet for food. Therefore, it has food stations placed everywhere
within the 150 feet for the employees.
Google has a real job profile named “Chief Cultural Officer” who is
responsible to retain Google’s cultures

10. A Google employee is named a “Googler” and a new employee
is given the name of “Noogler”.
Google is a dog friendly company that allows its employees to
bring their well-behaved canines to office with them.
 Google loves the environment so it formed Google Green that
is dedicated towards developing renewable energy supplies.
Google encourages its engineers to spend 20% of their time on
ideas of their own. Google has many products that came out of
this 20% idea.
Googlers can ride company provided bicycles around the
Googleplex.

11. Google provides on-site physicians and nurses, who make sure the
employees do not have to leave the campus for medical checkups.
Google believes that happy and healthy employees are the best
employees
 Google provides its employees with comprehensive health coverage
that also covers their families’ health care requirements.
 Googlers can request to work anywhere for a change of mood. They
do not have to go and sit in their cubicles every day.
 Google like charitable work so made Google.org to develop
technologies to help address global challenges and supports
innovative partners through grants, investments and in-kind
resources.

12. QUESTIONS

13. DO YOU THINK THE WORK ENVIRONMENT AT
GOOGLE WOULD COMPEL EMPLOYEES TO GIVE
THEIR BEST? EXPLAIN THE REASONS.

14. Yes, I think the work environment at Google will compel the
employees to give out their best.
Google’s policy is to make the work more fun
The employee’s at Google is getting better and far more
facilities than any other organization
The Google is following a unique work culture.
There are so many reasons that compel the employees to work
at Google.
Health care facilities for the employees and their family plus
on-site physician and dental care at the headquarters.

15. Vacation days and holidays and also flexible working hours.
Maternity and parental leave. Google’s maternity leave plan was 12
weeks paid time off.
Google child care center, just 5 minutes from the headquarters.
Fuel efficiency vehicle incentive plan.
Employee discounts
Onsite dry cleaning, plus a coin free laundry room.
Innovation in their technologies
Appreciation as a motivation tool.

16. ARE THERE ANY SPECIFIC REASONS WHY OTHER
COMPANIES ARE NOT ABLE TO EMULATE GOOGLE’S
EXPERIMENT AND CONVERT WORK INTO FUN? IF YES,
PROVIDE EXAMLES AND JUSTIFY THE ANSWER

17.  Yes it is clear that other companies can not emulate the work
culture followed by the Google.
 It includes huge investment in order to set up a work place that
provides fun during their work.
 It is basically based on the trust that the management of
Google have on their employees.
 It is not acceptable by most of the other organisations.
 It is clear that Google is following an unique work culture.

18. The most of the other companies felt that company’s culture
was not set to manage its growth.
Google’s recruitment process was also criticized by analysts.
They focus only on the academic excellent candidates.
But it may not be possible by all the companies.
The work culture of Google can not be copied and pasted
Google’s culture has been conceived, developed and honed for
Google: it’s not a template to be lifted and applied universally.