In current marketing era, a lot of businesses are cunning towards Digital marketing, especially, content marketing since it produces better results in fewer costs. SaaS Business is not an exception and chances of conversion are better with the help of inbound marketing. Here are some tips on content marketing for SaaS business.

1. content
marketing
for
SaaS
business

2. why
content
marketing?
“If you are a startup, content marketing can be
the way you differentiate your business and
engender trust with your customers and
prospects. It’s something you can use to
generate awareness in your brand all the way
to helping customers evangelize your
business.” – Michele Linn

3. content
with a
purpose
before you allow yourself to
get into content marketing, it
is important to assess whether
it serves the purpose -
does your content support different stages of
conversion funnel?
does the content target the right audience?
have you considered SEO as a core element of strategy?

4. advanced
marketing
approach
the key is to serve the reader
on each level of their Buyer's
journey using the inbound
marketing conversion funnel
as a reference
well-researched content
excellent and well placed CTA's,
thought leadership perspective,
social media, email nurturing

5. content for
conversion
funnels
while marketing your content,
map out the strategy at each
funnel stage to help your
reader, as they move further
a How-to's post is an example at the awareness stage
an ebook can provide great insights for consideration
to increase confidence, use a Listicle or comparison post
demo's, testimonials, case studies helps you convert
faster

6. sure-fire
results
content marketing aligned
with conversion funnel results
into optimised SEO and
increased rate of conversions
Increased SEO authority
engagement results in lower bounce rate
improved social media
increase in the revenue

7. thank you!
inbound gives
you greater
and valuable
results in
organic way!