Established in 2007, DARIZI (www.darizi.com) is the first-ever prestigious wedding website in Asia. In November 2008, 《DARIZI 大日子》HK version was launched, together with luxury wedding fairs catering to the demand of world-class wedding-related services and vendors. Couple-to-be and advertisers alike can find value in, and achieve total solutions through, Darizi. Media Group Mission: Darizi‘s mission is to CREATE EXCITEMENT TO PEOPLE ‘S LIVES, inspiring them to enjoy every “BIG DAY’ and embrace every precious & exciting moment I life. Through our magazine, online portal, research, strong social network with partners & vendors and grand events, Darizi provides its valuable customers with the community, solutions and strategies they need to thrive.

1. A Member of NDN Group
Darizi STAR Channel 2014
April 2014

2. Established in 2007, DARIZI (www.darizi.com) is the first-ever prestigious wedding website in Asia. In
November 2008, 《DARIZI 大日子》HK version was launched, together with luxury wedding fairs catering to
the demand of world-class wedding-related services and vendors. Couple-to-be and advertisers alike can
find value in, and achieve total solutions through, Darizi.
Media Group Mission
Darizi‘s mission is to CREATE EXCITEMENT TO PEOPLE ‘S LIVES, inspiring them to enjoy every “BIG DAY’ and
embrace every precious & exciting moment I life.
Through our magazine, online portal, research, strong social network with partners & vendors and grand
events, Darizi provides its valuable customers with the community, solutions and strategies they need to
thrive.
.
BACKGROUND

3. CREDENTIALS

4. Darizi Taobao STAR Channel

5. Overview of eCommerce market
in China

6. 2010-2017 eCommerce Forecast

7. 2013 B2C eCommerce
Market Share
天貓
51.1%
其他
10.3%
凡客誠品
0.7%
1號店
1.7%
國美電商
1.8%
當當網
2.0%
唯品會
2.0%
亞馬遜中國
2.6%
蘇寧易購
4.4%
騰訊電商
6.0%
東京
17.5%
0%
2013Q3中國B2C購物交易規模市場份額

8. Transaction over
RMB
$1,000,000,000,000
(One Trillion)
China GDP 5.4%
2013 B2C eCommerce
Market Share

9. The report indicates geographic customer distribution, most active provinces / cities are
• Guangdong
• Zhejiang
• Shangdong
• Jiangsu
• Shanghai
COUTOMER DISTRIBUTION

10. What is STAR Channel ?
Star Channel is a comprehensive transaction platform where gathers all celebrities ‘s Taobao stores together, includes
• Entertainment celebrities
• Athletic celebrities
• Fashion Stylists
• Designers & etc
Celebrities can now directly drive customer acquisition, not just provide a brand halo
• A photo of 黃曉明wearing a Tissot in fashion magazine doesn’t make you want to go out and buy a Tissot right away
• But when張惠妹 talks about the non-toxic, chemical-free cosmetic product that xxx Company makes, and urges her fans
to use chemical-free products for their own use, she is driving direct customer acquisition. That is a powerful change.

11. • Jewelries
• Gowns
• Watches
• Healthcare products
• Fashion Accessories
• Cosmetic products
CATEGORIES

12. Special Features
Celebrity / Star eCommerce channel
• Is a sales and marketing platform
• Provides celebrities and their business partners to communicate, manage, and monetize their fan base.
• Build a database of existing fans and acquire new fans or customers.
• Turn Likes and Followers into customers, sales, and donations.
• Integrate with individual brand partners, sales teams, and technology support.

13. Join Darizi Star channel ,
√ Save the initial cost of setting a Taobao Store
√ Customer service and store management by Darizi
√ Promotion activities via Darizi platform
Staffmanagement
Operation
Design
Customer
Service
Finance
Stock
OperationCost
Renovation
Furniture
Computers
Office
expense
Promotioncost
Advertising
banners
Taobao store
tool
Campaign
Administration
fee
OtherCost
Deposit
Trademark
fee
Transaction
commission
Package fee
Logistic fee
Estimated cost of building a eCommerce team :RMB 900,000/ Yr
ADVANTAGES

14. Why Star Channel
• e commerce is a very competitive market and content is very
important
• High association with fame of star with products is a powerful
content strategy
• This links to call to action
• An additional channel to promote your brand and products
• A comprehensive viral for your e commerce site or T Mall site
• Trial for product and market positioning before investing in T Mall

15. Darizi Star Channel

16. Darizi Star Channel

17. • 150,000+ Registered Members in CN & HK
• Skin Wrap
• Banner Ads
• Crazy Banner Ads
• Online Advertorial
• Micro-sites
• Campaign
• RSVP / Enrollment
• Questionnaire
• Darizi TV
PROMOTIONS ON DARIZI PLATFORM

18. APPENDIX

19. OUR SCOPE OF SERVICE

20. The Highest engagement rate can be tracked within the specific week or month
Engagement Rate

21. Year Month Page View Visitor
2013 Nov 58,651 32,161
Dec 603,537 281,948
2014 Jan 5,889 1,253
Feb 59,434 12,341
Mar 15,262 4,517
Total 742,773 332,220
AVG 135,050 60,404
Page View data of Darizi
Taobao

22. Loyal & Quality Readership
Reader demographics
2%
9%
45%
26%
18%
Annual Household Income
<RMB$200,000
RMB$200,000 - 349,999
RMB$350,111 - 499,999
RMB$500,000 - 749,999
RMB$750,000 or above
27%
73%
Gender
Male
Female
<18
3%
18-34
85%
34-45
10%
>45
2%
Age
Darizi cn Member Demographic

23. Darizi Limited
Suite 1904, 19/F, Chinachem Exchange Square, 1 Hoi Wan Street, Quarry Bay, Hong Kong
Email: info@darizi.com Tel : 2201-3322 Fax : 2561-3038
Thank You