5. They started with a strong sense of mission that continues And that is why people READ your magazines.
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19. Think like advertisers; they want to reach all of their market, which is your market. Your issue readership Your market size. Know and trust your brand Your annual readership Your circulation Your Web site
20. And the National/Regional network gives you the chance to reach a much larger part of your market with regularity for advertisers.
![Consider this brand and the variety and value it brings to its customers. ,[object Object],Starbucks sells a commodity product, at premium prices ; that is what we want to do. Starbucks illustrates the potential of great vision to build a business and to insulate you against price competition.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)