3. The NCM Family of Magazines Providing With each Distributed to a Paired With Leading to a Massive Reach Customized Buy Engaging Editorial Loyal Following Cost-Efficient Marketing Plan!
4. Reach • 24 Magazines • 8.4 Million Circulation • 21 Million Readers • 34 States • Larger Circulation than <competitive pub>
12. The Ruralpolitan From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division • 74% Took A Domestic Trip Last Year That’s Over 15 Million Potential Visitors! • 47% Took 4 Or More Trips/Vacations • 63% Of Readers Stayed in a Hotel/Motel • 28% of Readers Spent $2,000 or More on Travel • 15% of Readers Spent $3,000 or More on Travel During their Vacation… • Our Readers Average 6 Trips Per Person That’s Over 9.9 Million Potential Visitors!
13. Destinations From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division • 58% Will Visit Friends/Relatives • 58% Are Off To Sightsee • 51% Are Ready To Shop • 37% Are Going To The Beach • 29% Will Visit National Parks • 22% Are Gone Fishing • 10% Will Be Golfing
14. The Ruralpolitan From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division • 94% Home Ownership Average Lot Size is 20 Acres! • 92% Own Lawn Mowers • 2 Million Readers Will Buy A Riding Lawn Mower • 1.35 Million Readers Will Buy A Chainsaw • 803,000 Readers Will Buy A Tiller In the next 12 Months.. • 68% Own Chainsaws • 11% Own Chippers/Shredders • 634,000 Readers Will Buy A Utility Vehicle • 317,000 Readers Will Buy A Chipper/Shredder
15. Activities From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division • 60% Are Gardeners • 39% Are Fishermen • 22% Are Hunters • 22% Are ATV Users • 94% Shop At Wal-Mart • 72% Shop At Lowes Where They Shop: • 62% Shop At Home Depot • 41% Shop At Ace Hardware
16. The Ruralpolitan From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division • 19% Are Likely To Buy A Vehicle In The Next 12 months That’s Over 4 Million Potential Buyers! • 42% Own 3 Or More Automobiles • 68% Of Readers Own a Car or Sedan • 34% Of Readers Own a Pickup Truck • 24% Of Readers Own a Sports Utility Vehicle • 11% Of Readers Own a Mini-Van Ownership:
17. Prescription Medication From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division Our Readers take Medication for… • 42% for Hypertension/High Blood Pressure • 37% for Allergy/Hay Fever • 28% for High Cholesterol • 27% for Heartburn • 18% for Arthritis/Rheumatism • 12% for Diabetes
18. In Summary: National Country Market publications comprise the largest network of consumer publications in the U.S., reaching over eight million households on a monthly basis. These magazines have been a family tradition for 50 years or more and share a longstanding bond of mutual trust and interdependence with their readers. No other magazine or group of magazines reaches as deeply into our unique non-urban market. NCM reaches people.