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Content Strategy Final (2)
1.
Content Strategy
for Print and Web Sites SEA 2009
2.
Overview Content is
the cornerstone Content trends Content planning Content review Content management 1 2 3 4 5 Content distribution Content research Summary 6 7 8
3.
“ Writing is
like driving sheep down a road. If there are any gates on either side, readers will exit.” C.S. Lewis
4.
They started with
a strong sense of mission that continues And that is why people READ your magazines .
5.
6.
7.
8.
9.
Content Trends
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
Content Planning
22.
23.
24.
25.
26.
27.
Content Planning Matrix
28.
29.
30.
31.
32.
33.
Content Management
34.
35.
36.
37.
38.
39.
40.
Content Distribution
41.
42.
Content Distribution Brand
wheel Blogs Video Mobile: phone & ebooks RSS Podcasts Community/forums Events Print Periodical Data Web site(s) Widgets Digital Publication Twitter Your customer Books Annuals Email newsletters CDs
43.
44.
? Questions? ?
?
45.
46.
Thank you. Sabatier
Consulting LLC 607 Greenwich Street Falls Church, VA 22046 703.536.2635 www.SabatierConsulting.com
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