2. PR INFORMATION DAY – 31 JULY 2015
Promotional conferences, Agency website and Advertising in Publications
The team that does it:
Zuko Ponco
Draughtsperson
Shahied Russon
Principal Draughtsperson
Nazley Parker
Promotions/Website Coordinator
3. Promotion Conferences
8 Promotional & Technical events (conferences)
• AAPG Denver (31 May-2 June 2015)
• EAGE, Spain (1-4 June 2015)
• AAPG ICE, Melbourne (13-16 Sept 2015)
• PESGB, UK (Sept 2015)
• AFRICA OIL & GAS, JHB (Sept 2015)
• SAGA Conference , Drakensburg (Sept 2015)
• Africa Upstream (Nov 2015)
• APPEX, Islington, UK (Mar 2016)
• N Parker coordinates the Agency’s staff attendance at these events
• Plans/coordinates the logistics (booth bookings, registration of delegates,
• Meetings with manager and staff to discuss requirements at exhibition stands
Promotional events:
All reports saved in Laserfiche for Audit purposes
4. Work that goes into planning for an event
Plot
Design
Plan
Print
QC
Pack
Copy
5. Africa Upstream, CTICC(Nov 2015)
The Agency will take up promotional package at this event
This allows us to have:
• Guest speaker (Mr Jonathan Salomo-Divisional Geologist)
• 2 guest passes
• 4 exhibitors passes
• 2 delegate passes
• Advertising in their corporate conference brochure
• Advertising on Petro21 website
• Exhibition area with a Plasma screen for a rolling presentation
• An extra 6 meter exhibition space inside the exhibition hall
(N Parker and draughting team coordinates the posters/brochures)
Promotional events:
6. Africa Upstream 2014
AAPG, Denver 2015
EAGE, Spain 2015
AAPG ICE, Turkey 2014
PICTURES OF TECHNICAL STAFF AT OTHER
INTERNATIONAL AND NATIONAL CONFERENCES…/2
8. Petroleum Agency SA - Website
• N Parker – website coordinator
• Regular meetings held with management to discuss updates to
the website
• Draughting updates section 10 notices, brochures and hub
map
• Website hosted by Cheymaxim
9. • The Hub map project committee - ArcGIS version of map has a link to the
webportal on our Agency Website
https://geoportal.petroleumagencysa.com/Storefront/Viewer
10. Meltwater Media Intelligence for Petroleum Agency
South Africa – Meltwater Newsfeeds
• Currently we still have industry related newsfeeds on our site – Meltwater News
• Annual Subscription
11. 11
MELTWATER AND PASA PARTNERSHIP
• Working together since 2012
• Assisting with media intelligence (tracking and distribution)
PASA Media
mentions
globally
Industry News
ExplorationLegislation
Shale Gas
15. Advertising Media Publications
• Advertising plan has been placed in Laserfiche
• Over the past 5 years the advertising budget has grown tremendously.
• A greater need has arisen to create awareness in governmental publications – profile raising
10 promotional adverts/advertorials (AAPG explorer, Energy Forecast, Mining Decisions)
12 profile raising adverts (BBQ, African Decisions, Service Leadership)
Promotional advertising publications:
17. External Survey
Advertising Publications
• An external survey was done on Survey Monkey with various Advertising Agencies that we advertise with.
• Positive feedback was given.
• The survey was to gage the impact our adverts have in the various publications.
• Whether it be Promotional Adverts (Technical and industry related publications).
• Whether it be Profile Raising Adverts (Government Digest, BBQ, African Union).
18. External Survey
Advertising Publications
• Promotional Publications;
Energy Forecast
Mining Decisions
Oil Africa Review
AAPG Explorer
• Profile Raising Publications;
BBQ Magazine
Government Digest
Service Leadership
African Union
JSE Publication
19. Agency Brand Implementation
Brand Committee (A Adonis, Z Ponco, N Parker, S Russon)
CORPORATE IMAGE TO BE ADHERED TO
Internal branding – CEO’s office to implement & QC
External branding – Promotion Coordinator to implement and QC
Design of all internal and external media – Draughting Department
responsibility (Z Ponco)
Examples of items to be QC’d:
Company brochure
News Letters
Agency Website
Corporate Agency Video
Advertising Material
Presentation Material
Business cards, Agency Letterheads,
Poster Material
Pop Up Banners
BRANDING POLICY / PROCEDURE
CORPORATE IMAGE to be adhered to
20. Concluding remarks
Promotion is the face of the
Petroleum Agency SA
PR/Corporate Image
Branding
Company Website
Conferences/Events
Advertising
