Tech meets startup 2019

1. 스타트업 = 성장
“대표님, 이번에도 엑싯할 건가요” 에 답하다
㈜아드리엘 대표이사 엄수원

3. THEO
CELINE

4. AI-based data solutions for financial institutions
Exited 7 months after founded

5. AI-based online marketing service platform for SMBs
$6.5M funding raised in 1.5 years

6. Don’t be afraid of Trial-and-Error;
But minimize errors.
When nothing seems obviously right;
Follow customers.

7. Team Product Market
How impressive the
product is to one
customer or user who
actually uses it
The number, and
growth rate, of those
customers or users
for that product
The suitability of the CEO,
senior staff, engineers,
and other key staff relative
to the opportunity in front
of them
Market

8. Why Market is so important
• In a great market -- a market with lots of real potential
customers -- the market pulls product out of the startup.
• The product doesn't need to be great; it just has to basically
work. And, the market doesn't care how good the team is, as
long as the team can produce that viable product.
• In short, customers are knocking down your door to get the
product; the main goal is to actually answer the phone and
respond to all the emails from people who want to buy.
• And when you have a great market, the team is remarkably
easy to upgrade on the fly.

9. Let’s put it this way…
• When a great team meets a lousy market, market wins.
• When a lousy team meets a great market, market wins.
• When a great team meets a great market, something special
happens.
The only thing that matters is getting to product/market fit.

10. Product-Market Fit
“Product/market fit means being in a good market with a product that can satisfy that market.”
You can always feel when product/market fit isn't
happening. The customers aren't quite getting value out of the
product, word of mouth isn't spreading, usage isn't growing that
fast, press reviews are kind of "blah", the sales cycle takes too
long, and lots of deals never close.
And you can always feel product/market fit when it's
happening. The customers are buying the product just as fast
as you can make it -- or usage is growing just as fast as you can
add more servers. Money from customers is piling up in your
company checking account. You're hiring sales and customer
support staff as fast as you can. Reporters are calling because
they've heard about your hot new thing and they want to talk to
you about it.
Lots of startups fail before product/market fit ever happens.
When you get right down to it, you can ignore
almost everything else.
You have a product that a lot of people love

11. 40% Rule
• If 40% or more of a product’s users would be very
disappointed if the product disappeared, the company would
grow faster compared to others that struggled to succeed with a
“disappointment rate” of less than 40%.
• For Adriel, what’s the disappointment rate?
• What does that number mean?

12. 소통하는 문화 – CEO의 엄청나고 꾸준한 노력 필요
• 매월 전 직원과 솔직한 일대일 대화 – 내가 얘기하기보
단 무조건 들어주는 게 중요
• 팀문화: 다양함을 수용하고 그에서 어려움까지 극복하
게 만드는 비전과 성장 가능성 제시
• 소통: 개인이 가지고 있는 커리어골에 맞는 가이드

13. 다양성 존중 문화
• 한국, 미국 법인 설립
• 1월 한국어, 영어 서비스 런칭
• 10월 프랑스어/ 일본어 런칭
• 공용어: 영어
• 팀빌딩: 다양한 국적의 팀원 리쿠르
팅을 위한 수소문
• 다양성은 답없는 문제 해결에 정말
큰 도움이 됨

14. “결국, 즐겁자고 하는 거죠 뭐”
평균 연령 28세의 쿨하고 젊은 분위기 → 아드리엘 팀 문화의 기반
즐거움과 행복에 우선적 가치를 두는 문화
CEO가 일과 재무상태에 찌들어 있으면 될 일도 안됨

15. 합리적이고 논리적인 문화
• “협상 가능한 CEO” 되기
• CEO가 합리적이고 논리적으로 크고
작은 의사결정과정/문제해결과정을
모범적으로 처리하는 모습을 끊임없이
보여줘야 함
• Micromanagement 없이 큰 미션과
기업 방향성만 전달
• 개개인이 능력을 자율적으로
발휘하면서 역량 활용이 극대화될 수
있는 문화 형성이 중요
• 합리적이고 프로페셔널한 기업 문화는
결국 “나만 잘하면 된다”는 “극한의
오너십”을 형성하여 발전의 동력이 됨
• 기업 미션과 성장의 중요성에 대한
일관적이고 끊임없는 소통이 기반

16. Brand Story:
성장, 그 이상의 성장
Move up to the next
이미지 무드 보드
결국, 가슴 뛰게 하는 문화
우리 기업의 미션이 각 구성원을
가슴 뛰게 하는가? 우리는
스스로가 진심으로 자랑스러운가?

17. 2017
We had a humble start at
a corner of a PC Bang in Jo
ng-ro.
2017
We started with a handful
size of 3 – Olivier, Maxime
and Sophie.
PC Bang

18. 2018
Our family grew and
we became Adriel’s
Founding Members.
2018
We opened our first office
at Naver D2 Factory,
building the foundation of
our product.
NAVER D2

19. 2018
We moved our nest to
Facebook Namsan Lab
with more new members.
2018
Board game is a popular
sport among Adriel’s
engineers.
Namsan Lab

20. 2018
We had our 1st workshop
which lasted until 5am the
next day.
2018
Olivier received the
‘Entrepreneur of the Year’
award from the French
Embassy.
Namsan Lab

21. 2018
A milestone to celebrate:
First 100 active paid users
reached!
2018
We had late night dinner
very often at Namsan Lab.
Namsan Lab

22. 2019
With a fast growing team,
we moved to a bigger
office in Eulji-ro.
2019
We started our global
expansion plan in Europe,
Japan and the US.
Hana Bank Agile Lab

23. 2019
Another milestone to
celebrate: We have $10,000
daily active budget!
2019
Sometimes, we had to
take a step back to review
our business model, future
plans and teamwork.
Hanna Bank Agile Lab

24. 2019
On a fine summer day, we
successfully closed our
Series A funding.
Hanna Bank Agile Lab

25. 2019
Welcome! Adriel opened
its first office on its own in
Jong-gak.
Adriel Seoul Office

26. 2019
Business team is focused
on improving efficiency
and product market fit.
2019
Development team is focused
on product innovation.

27. We always look back and say,
“This is the happiest moment we’ve ever had"

28. 감사합니다
www.adriel.ai
sophie.eom@adriel.ai
010 4008 5521