The document discusses social media and its relevance for NASA projects. It begins with an introduction to social media, defining it as internet-based applications that allow for rapid creation and sharing of user-generated content. It then shows that there is significant interest in NASA's use of social media, as NASA has over 1.8 million Twitter followers and 116,000 Facebook followers across its accounts. Finally, it suggests that social media can provide benefits both for NASA projects and for people by engaging audiences and sharing information.
Social computing is a rapidly growing and constantly evolving technology that is aimed at increasing communication, encouraging collaboration, and enhancing productivity among people and resources. Social computing applications or Web 2.0 are built on a range of advanced and supporting technologies that enhance collective action and interaction which currently dominates the Web (Parameswaran & Whinston 2007).
Social computing applications are categorized into social media, social bookmarking, and social networks categories as identified by the continuing Web 2.0 trend (Schwartz et al. 2009; Amer-Yahia, 2009). Each of these categories has been embodied by various social software and web sites. Some of the best-known and equally famous social web sites that dominate the web are Facebook, YouTube, Twitter, Wikipedia, Delicious, and LinkedIn.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
E democracy, visualization, open data, digital citizenship@cristobalcobo
Latin American study about digital democracy.
El Seminario/Taller que tiene como objetivo completar y cerrar el estudio comparativo de experiencias exitosas en América Latina y el Caribe sobre e – Democracia y promover el intercambio de buenas prácticas, el análisis y la documentación en torno a cómo consolidar la “democracia electrónica” en la región.
Presented at Walchand Institute of Technology, Solapur, Maharashtra, India.
The presentation was part of the Staff Development Program organized by the Institute and sponsored by AICTE(All India Council of Technical Education).
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
Strategic scenarios in digital content and digital businessMarco Brambilla
This lesson was given in May 2009 at MIP, Politecnico di Milano. The audience included members of the Acer academy program.
Rights on reused content are maintained by respective owners.
See further information on my activity at:
http://home.dei.polimi.it/mbrambil/
and:
http://twitter.com/marcobrambi
Social computing is a rapidly growing and constantly evolving technology that is aimed at increasing communication, encouraging collaboration, and enhancing productivity among people and resources. Social computing applications or Web 2.0 are built on a range of advanced and supporting technologies that enhance collective action and interaction which currently dominates the Web (Parameswaran & Whinston 2007).
Social computing applications are categorized into social media, social bookmarking, and social networks categories as identified by the continuing Web 2.0 trend (Schwartz et al. 2009; Amer-Yahia, 2009). Each of these categories has been embodied by various social software and web sites. Some of the best-known and equally famous social web sites that dominate the web are Facebook, YouTube, Twitter, Wikipedia, Delicious, and LinkedIn.
This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
E democracy, visualization, open data, digital citizenship@cristobalcobo
Latin American study about digital democracy.
El Seminario/Taller que tiene como objetivo completar y cerrar el estudio comparativo de experiencias exitosas en América Latina y el Caribe sobre e – Democracia y promover el intercambio de buenas prácticas, el análisis y la documentación en torno a cómo consolidar la “democracia electrónica” en la región.
Presented at Walchand Institute of Technology, Solapur, Maharashtra, India.
The presentation was part of the Staff Development Program organized by the Institute and sponsored by AICTE(All India Council of Technical Education).
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
Strategic scenarios in digital content and digital businessMarco Brambilla
This lesson was given in May 2009 at MIP, Politecnico di Milano. The audience included members of the Acer academy program.
Rights on reused content are maintained by respective owners.
See further information on my activity at:
http://home.dei.polimi.it/mbrambil/
and:
http://twitter.com/marcobrambi
The New Journalist in the Age of Social MediaJD Lasica
In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit?
The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles:
• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media.
The focus is on how to leverage social media for Doing Good 2.0
The rise of mobile: A new era in B2B marketing [SlideShare]TDA Group
If your organization wants to stay competitive, it needs a mobile content strategy. Now. Extensive mobile readership isn’t something that may happen far off into the future. It’s how your audience consumes information today.
Understand what your competitors almost certainly know about extending mobile reach. View this short SlideShare presentation to see the vast impact of mobile content—and find out how to get started reaching more decision makers and influencers.
IE Masters in Management Admissions Presentationsahaana7
This is my presentation for the Masters in Management program at IE business school. This is my topic : How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?
1.200 millones de usuarios de redes sociales en todo el mundo y no paran de crecer. Facebook es un auténtico monstruo con una penetración mundial del 55%. ¿A dónde nos lleva esta tendencia? ¿En qué se va a convertir Facebook?
http://www.alfonsogadea.es/1-200-millones-de-personas-en-redes-sociales/
Great presentation on how to build virtual community, by David Hinds, performed for Social Media Club South Florida in January 2009.... posted here by me just to be able to share it with some friends.
I'm not the author... even If I would love to be :-)
Puppetnets and Botnets: Information Technology Vulnerability Exploitsecarrow
The focus of this paper is to identify dominant trends of
information security threats to the Internet 2001 to 2007. This
paper is intended to provide an understanding of the new
emphasis of attacks through use of robotic networks and how
some users and organizations are already preparing a response
using innovative visualization techniques in conjunction with
traditional methods. The scope of research will focus on basic
enterprise level services that are commonly provided by various
corporations; e.g., e-mail, browser applications, wireless and
mobile devices, IP telephony, and online banking. The research
will first review the network infrastructure common to most
corporate organizations and assume basic enterprise components
and functionality in response to the current security threats. The
second emphasis will consider the impact of malware robotic
networks (Botnets and Puppetnets) on the corporate network
infrastructure and how to address these threats with new and
innovative techniques. This approach is pragmatic in application
and focuses on assimilation of existing data to present a
functional rationale of attacks to anticipate and prepare for this
coming year.
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
Top 10 Need-to-Knows About Social Networking and Where It’s Headed (ComScore)...Retelur Marketing
Estudio realizado por ComScore en el que se analiza de que forma ha cambiado el panorama digital gracias a la aparición de las redes sociales y como han generado nuevos comportamientos en los consumidores online. (inglés)
The New Journalist in the Age of Social MediaJD Lasica
In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit?
The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles:
• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media.
The focus is on how to leverage social media for Doing Good 2.0
The rise of mobile: A new era in B2B marketing [SlideShare]TDA Group
If your organization wants to stay competitive, it needs a mobile content strategy. Now. Extensive mobile readership isn’t something that may happen far off into the future. It’s how your audience consumes information today.
Understand what your competitors almost certainly know about extending mobile reach. View this short SlideShare presentation to see the vast impact of mobile content—and find out how to get started reaching more decision makers and influencers.
IE Masters in Management Admissions Presentationsahaana7
This is my presentation for the Masters in Management program at IE business school. This is my topic : How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?
1.200 millones de usuarios de redes sociales en todo el mundo y no paran de crecer. Facebook es un auténtico monstruo con una penetración mundial del 55%. ¿A dónde nos lleva esta tendencia? ¿En qué se va a convertir Facebook?
http://www.alfonsogadea.es/1-200-millones-de-personas-en-redes-sociales/
Great presentation on how to build virtual community, by David Hinds, performed for Social Media Club South Florida in January 2009.... posted here by me just to be able to share it with some friends.
I'm not the author... even If I would love to be :-)
Puppetnets and Botnets: Information Technology Vulnerability Exploitsecarrow
The focus of this paper is to identify dominant trends of
information security threats to the Internet 2001 to 2007. This
paper is intended to provide an understanding of the new
emphasis of attacks through use of robotic networks and how
some users and organizations are already preparing a response
using innovative visualization techniques in conjunction with
traditional methods. The scope of research will focus on basic
enterprise level services that are commonly provided by various
corporations; e.g., e-mail, browser applications, wireless and
mobile devices, IP telephony, and online banking. The research
will first review the network infrastructure common to most
corporate organizations and assume basic enterprise components
and functionality in response to the current security threats. The
second emphasis will consider the impact of malware robotic
networks (Botnets and Puppetnets) on the corporate network
infrastructure and how to address these threats with new and
innovative techniques. This approach is pragmatic in application
and focuses on assimilation of existing data to present a
functional rationale of attacks to anticipate and prepare for this
coming year.
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
Top 10 Need-to-Knows About Social Networking and Where It’s Headed (ComScore)...Retelur Marketing
Estudio realizado por ComScore en el que se analiza de que forma ha cambiado el panorama digital gracias a la aparición de las redes sociales y como han generado nuevos comportamientos en los consumidores online. (inglés)
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
DOWNLOAD SLIDE HERE:
http://adf.ly/1n6wDO
For questions, feel free to LIKE and SEND A MESSAGE on my FB Page.
https://www.facebook.com/ayameproductions/
The presentation touches on what social media is and its potential uses in increasing communication, collaboration and public participation in local government agencies.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
Slides to Accompany Chapter 1a of "Web 2.0 and Social Media for Business" Free Textbook Published by BookBoon 2012. http://bookboon.com/en/textbooks/it-programming/web-2-0-and-social-media-for-business
Leading Media Advertising Agency Mediaedge:cia created a manual to help break down social media for clients and non-experts. It has input from many social media experts from within the agency.
Esta fue la presentación que finalmente me sirvió de base para el taller introductorio sobre social media del 9 de mayo 2011 en Málaga. A todos los que me ayudaron a prepararla (vía twitter y Linkedin) y a los que me inocularon la pasión por los Social Media, Gracias!!!Se admiten todos los comentarios y sugerencias que queráis hacerme.
Here is the presentation that finally became the basis for the introductory workshop on social media on 9 May 2011 in Malaga. To all who helped to prepare it (also via Twitter and LinkedIn) and inoculated in me the passion for Social Media, Thanks!
All comments and suggestions are welcome!!
More info at: https://aprendoylocuento.wordpress.com/2011/05/14/taller-muy-introdutorio-sobre-social-media-9-de-mayo-en-malaga/
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
1. 21st Century Connections:
Making Sense of Social Media
Maura Fujieh, PMP
Ames Research Center
maura.fujieh@nasa.gov February 2010 1
Used with Permission
2. Agenda
• Intro to Social Media
• Relevance for Projects
• Three NASA Social Media Examples
• References and Resources
– Setting up NASA social media applications
maura.fujieh@nasa.gov February 2010 2
3. Agenda
• Intro to Social Media
– What is “social media”
– Social media terms that you’ve heard
• Relevance for Projects
• Three NASA Social Media Examples
• References and Resources
– Setting up NASA social media applications
maura.fujieh@nasa.gov February 2010 3
4. What is “media”?
CD DVD Broadcasting
Digital media Mass media
Disk drives Newspapers
“Tools used to store
Text +
and deliver Audio +
information or data”1. Multi-media
Images +
Video +
radio TV set Billboards
Electronic media 1 From Wikipedia Advertising media
Cell phone Web banners
Infomercial
maura.fujieh@nasa.gov February 2010 4
5. What is “social media”?
Ability to Time lag
reach a between
large “create” and
audience “Collection of technologies “view”
window is
(internet-based small
with applications) that allow
little
effort the rapid
creation and exchange of
Ability to user-generated Content can
be accessed
“create content”1. via search,
and edit”
is widely link or tag
1 From Wikipedia
accessible
maura.fujieh@nasa.gov February 2010 5
6. Are there kinds of “social media”?
Communication Reviews & Opinions
Collection of
technologies
(internet-based
applications) that
allow the rapid Multi-Media
creation and
exchange of user-
generated content1.
Collaboration 1 From Wikipedia Entertainment
maura.fujieh@nasa.gov February 2010 6
7. Social media is communication
Communication Reviews & Opinions
Collection of
technologies
(internet-based
applications) that
allow the rapid Multi-Media
creation and
exchange of user-
generated content1.
Collaboration 1 From Wikipedia Entertainment
maura.fujieh@nasa.gov February 2010 7
8. Social media is collaboration
Communication Reviews & Opinions
Collection of
technologies
(internet-based
applications) that
allow the rapid Multi-Media
creation and
exchange of user-
generated content1.
Collaboration 1 From Wikipedia Entertainment
maura.fujieh@nasa.gov February 2010 8
9. And “Reviews & Opinions”
Communication Reviews & Opinions
Collection of
technologies
(internet-based
applications) that
allow the rapid Multi-Media
creation and
exchange of user-
generated content1.
Collaboration 1 From Wikipedia Entertainment
maura.fujieh@nasa.gov February 2010 9
10. And “Multi-Media”
Communication Reviews & Opinions
Collection of
technologies
(internet-based
applications) that
allow the rapid Multi-Media
creation and
exchange of user-
generated content1.
Collaboration 1 From Wikipedia Entertainment
maura.fujieh@nasa.gov February 2010 10
11. And “Entertainment
Communication Reviews & Opinions
Collection of
technologies
(internet-based
applications) that
allow the rapid Multi-Media
creation and
exchange of user-
generated content1.
Collaboration 1 From Wikipedia Entertainment
maura.fujieh@nasa.gov February 2010 11
12. Today’s Focus is …
Communication Reviews & Opinions
Collection of
technologies
(internet-based
applications) that
allow the rapid Multi-Media
creation and
exchange of user-
generated content1.
Collaboration 1 From Wikipedia Entertainment
maura.fujieh@nasa.gov February 2010 12
13. Agenda
• Intro to Social Media
• Relevance for Projects
– Is there an interest in NASA social media?
– What’s the benefit for projects? For people?
• Three NASA Social Media Examples
• References and Resources
– Setting up NASA social media applications
maura.fujieh@nasa.gov February 2010 13
14. Is there any interest in NASA
Social Media?
maura.fujieh@nasa.gov February 2010 14
15. Interest in NASA Social Media?
NASA is actively twittering
The combined statistics for all
52 accounts here are:
• 1,881,825 followers
• 90,507 posts or “tweets”
Visit a directory of NASA’s
social media sites at
http://www.nasa.gov/connect
Statistics compiled 11/22/09 from
http://www.nasa.gov/connect
maura.fujieh@nasa.gov February 2010 15
16. Interest in NASA Social Media?
NASA is using Facebook
116,247 people follow NASA
on these 30 Facebook
accounts.
Visit a directory of NASA’s
social media sites at
http://www.nasa.gov/connect
maura.fujieh@nasa.gov February 2010 Statistics compiled 11/22/09 from 16
http://www.nasa.gov/connect
17. Interest in NASA Social Media?
NASA is actively blogging
• 27 active “external” blogs
• Longest - June 6th 2007
• Most prolific – 103 posts
Visit a directory of NASA’s
external blogs at
http://blogs.nasa.gov
Statistics compiled 11/22/09 from
http://www.nasa.gov/connect
maura.fujieh@nasa.gov February 2010 17
18. What’s the Benefit?
What value does social media provide?
For Projects For People
Social media tools provide Social media tools provide all
NASA authors with additional users with platforms to
platforms for audience customize and consolidate
engagement information display
maura.fujieh@nasa.gov February 2010 18
19. Agenda
• Relevance for projects
• Intro to Social Media
• Three NASA social media examples
– NASA on Twitter
– NASA on Facebook
– NASA Blogs
• References and Resources
– Setting up NASA social media applications
maura.fujieh@nasa.gov February 2010 19
20. Twitter
Twitter incorporated
• Often called “micro-blogging” as a company in
May 2007
• Similar to “Instant Messenger”
• Message length is limited to 140
characters (spaces and punctuation count)
• Twitter posts (or “tweets”) are public or
private
– Real-time posts in reverse chronological order
• Users control incoming information display
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21. http://twitter.com/nasa
A series of short messages, which may include links,
listed in reverse chronological order
Ability to
reach a large
audience
(rapidly)
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22. Why Join Twitter?
• Consolidate – information comes to me
rather than making me search for it.
• Customize – I choose to receive only
information that’s important to me.
• Time Sensitize – show me the most recent
data “on top”.
• Reference – additional information is
available via simple “clicks” on a URL link.
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23. Twitter allows users
to do a custom
consolidation of
incoming and
outgoing
communication
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24. Twitter allows
users to do a
custom
consolidation of
incoming and
outgoing
communication
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25. Twitter allows users
to do a custom
consolidation of
incoming and
outgoing
communication
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26. Twitter allows users
to do a custom
consolidation of
incoming and
outgoing
communication
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27. What’s Twitter’s Benefit …
What value does this social media provide?
For Projects For People
• Rapid means to provide • Consolidated summary of
short updates to a large real-time news posts from
community with little effort. your news sources.
• Posts or “tweets” are text • Tweets are broadcast
only. [Limited ability to add widely. [Limited ability to
URL links.] customize posts to audience.]
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28. Agenda
• Relevance for projects
• Intro to Social Media
• Three NASA social media examples
– NASA on Twitter
– NASA on Facebook
– NASA Blogs
• References and Resources
– Setting up NASA social media applications
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29. Facebook The Facebook
website launched in
February 2004
• Users create web-based profiles
– Profiles are personal or group-based (NASA)
• Facebook posts (or “status updates”) can be
public or private
– Posts accumulate comments from other users
• Facebook posts are multi-media; e.g., website
links, videos, pictures, text.
• Users control incoming information display by
using filters and changing display settings
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30. Facebook profiles
can be for a group
Facebook
posts can
include text,
URL links …
and user
comments
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31. Facebook posts
can include video
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36. Users maintain the
ability to
temporarily or
permanently “hide”
updates from an
information source
Users maintain the
ability to click
through to get
additional
information
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37. What’s Facebook’s Benefit …
What value does this social media provide?
For Projects For People
• Easy way to post multi-media • Consolidated summary of
information to a large multi-media information from
audience. customized sources.
• Posts do not require more • Users can easily direct
than a few sentences. comments to their audience.
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38. Agenda
• Relevance for projects
• Intro to Social Media
• Three NASA social media examples
– NASA on Twitter
– NASA on Facebook
– NASA Blogs
• References and Resources
– Setting up NASA social media applications
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39. Blogs On-line diaries
began around 1994,
“weblog” in 1997,
• Web-based collection of posts “blog” in 1999
• Blog posts are public, but IT networks may
limit accessibility (eg internal to JSC only)
– Posts accumulate comments from other users
• Blog posts can be multi-media; website
links, videos, pictures, text.
• Users navigate to a single blog. They do
not control incoming information display.
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40. Where are the NASA blogs?
http://blogs.nasa.gov
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41. Ability to tag blog posts so
that these “articles” can be
associated with categories
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42. Blog authors can post easily
Ability for authors and readers to
edit content easily and rapidly
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43. Blog readers comment …
Readers may
or may not
agree with you!
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45. What’s the Benefit of a Blog …
What value does this social media provide?
For Projects For People
• NASA authors can share • Users can add their
their experience easily with comments to an author’s post
others. or electronic “article”.
• Blog format supports longer • Users can easily read other
“article-style” posts. “posts” by an author on
similar topics.
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46. Why NASA Blogs …
http://blogs.nasa.gov
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47. NASA’s Bloggers on Blogging
• Learn and demonstrate the
• NASA CIO value of Web 2.0
– Linda Cureton technologies.
• JSC Advanced • Communicate the issues
Planning Office and activities related to IT
transformation.
– Steven González
• LCROSS Flight • Learn to do the things that
matter in my role as CIO.
Director
– Paul Tompkins • Provide a means for people
to know the “real me”.
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48. NASA’s Bloggers on Blogging
BLOG GOAL: Share Center
• NASA CIO Director’s strategic direction
– Linda Cureton with the JSC community.
• JSC Advanced “After our office was
Planning Office supporting him for 2 years on
the strategy of the Center, we
– Steven González found that many employees at
• LCROSS Flight the Center had not heard his
vision or the insights that we
Director were providing to the Senior
– Paul Tompkins Leadership team.”
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49. NASA’s Bloggers on Blogging
“The biggest benefit has been
• NASA CIO the positive feedback from the
– Linda Cureton employees. They have
appreciated hearing about the
• JSC Advanced activities at the Senior
Planning Office Leadership level.
– Steven González It has opened a dialogue,
• LCROSS Flight especially with the Next
Generation and it has
Director provided us insight with some
– Paul Tompkins of the perspectives of the
employees.”
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50. NASA’s Bloggers on Blogging
BLOG GOAL: What it means
• NASA CIO to be a Flight Director, and to
– Linda Cureton portray what it’s like to be a
part of the team actually
• JSC Advanced operating the spacecraft.
Planning Office
“I was committed to having
– Steven González LCROSS be more than an
• LCROSS Flight adventure lived through the
standard media reports.
Director I had never written a blog
– Paul Tompkins before …”
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51. NASA’s Bloggers on Blogging
The biggest benefit to the
• NASA CIO public, in my view, was to
– Linda Cureton involve people in the decision
making process we had to go
• JSC Advanced through during the mission.
Planning Office
I continue blogging “to make
– Steven González sure LCROSS is accurately
• LCROSS Flight and fairly portrayed.” ...
“I also continue to want to
Director express my passion for space
– Paul Tompkins exploration. “
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52. Agenda
• Relevance for projects
• Intro to Social Media
• Three NASA social media examples
• References and Resources
– GSA applications with approved “Terms of
Service” for government use
– Use GSA site to request NASA accounts
– NASA POC to request social media accounts
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53. NASA use of Social Media
NASA has signed Terms of
Service agreements with
many social media providers
including Flicker, Facebook,
YouTube and Twitter.
If you use these tools for
official agency
communications, you must
go to http://apps.gov and
register.
NASA Point of Contact is
Brian Dunbar (HQ).
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54. Thank you very much
http://share.nasa.gov/
teams/arc/pmc
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56. NASA use of Social Media
• NASA has signed Terms of Service (TOS) agreements with this
social media providers: Flicker, USStream, Facebook, YouTube and
Twitter. That means we are legally covered to use these tools as
official agency communications. To register a channel, go to
http://apps.gov and follow the procedures.
• If you’re going to use these tools as official agency communications,
you must use the apps.gov process to be covered by the agency
TOS. The reason you can’t simply agree to the standard TOS these
companies provide — though we all have in the past -- is that most
of them have clauses that commit the federal government to things
none of us can legally commit it to, e.g., being subject to state courts
or indemnifying the company. Using the NASA TOS will also get ads
removed from the channels we use.
• NASA Point of Contact is Brian Dunbar (HQ). He is the NASA
representative to Federal Web Manager’s Council.
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