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Sports Marketing Industry Overview

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Sports Marketing 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Agenda Introduction Industry Overview Recent Developments Pursing a Career in Sports 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Industry Overview $213 billion industry 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Industry Overview Spectator Spending - $26.17 Billion Ticket Sales Concessions, Parking, On-Site Merchandise Sales Premium Seating Revenue 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Industry Overview Advertising - $27.43 Billion In-Stadium Signage Radio/TV Sports Magazines 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Industry Overview Sponsorship - $6.40 Billion Leagues Teams Broadcasts Events 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Industry Overview Media Rights - $15.25 Billion Big Four + NASCAR Colleges Other 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Recent Developments Economic Downturn Attitude Toward Sports Sponsorship Attendees vs. Viewers Perceptions of Professional Athletes 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Recent Developments “New” Sports Increased Diversity Emerging Business Markets Fantasy Sports 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Pursuing a Career in Sports Understanding the Opportunities The (Un)Glamorous Life Team Operations vs. Business Operations Supply vs. Demand 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Pursuing a Career in Sports Bachelor’s Degree Emphasis Depends on Role “People Person” Communications Skills Networking Skills Strong Work Ethic 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Pursuing a Career in Sports Resources Sports Business Journal Teamwork Online Work in Sports 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
Summary 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

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Sports Marketing Industry Overview

  • 1. Sports Marketing 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 2. Agenda Introduction Industry Overview Recent Developments Pursing a Career in Sports 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 3. Industry Overview $213 billion industry 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 4. Industry Overview Spectator Spending - $26.17 Billion Ticket Sales Concessions, Parking, On-Site Merchandise Sales Premium Seating Revenue 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 5. Industry Overview Advertising - $27.43 Billion In-Stadium Signage Radio/TV Sports Magazines 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 6. Industry Overview Sponsorship - $6.40 Billion Leagues Teams Broadcasts Events 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 7. Industry Overview Media Rights - $15.25 Billion Big Four + NASCAR Colleges Other 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 8. Recent Developments Economic Downturn Attitude Toward Sports Sponsorship Attendees vs. Viewers Perceptions of Professional Athletes 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 9. Recent Developments “New” Sports Increased Diversity Emerging Business Markets Fantasy Sports 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 10. Pursuing a Career in Sports Understanding the Opportunities The (Un)Glamorous Life Team Operations vs. Business Operations Supply vs. Demand 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 11. Pursuing a Career in Sports Bachelor’s Degree Emphasis Depends on Role “People Person” Communications Skills Networking Skills Strong Work Ethic 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 12. Pursuing a Career in Sports Resources Sports Business Journal Teamwork Online Work in Sports 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow
  • 13. Summary 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow